Articles
I’ve been writing here since 2013, mostly about the questions that follow me from one project to the next: how teams make decisions, how designers earn trust, and what good work looks like when the constraints are real.
Writing helps me understand what I think. Readers have helped me change it more than once.
2026
2025
2025 Year in Review Vibe coding for designers: my actual process The hidden cost of shipping too fast When execution gets easy, taste gets harder Henry Ford's horse problem wasn't about imagination From powerful to personal: Where design is heading AI will happily design the wrong thing for you How to stand out when anyone can build anything Leading as an introvert From 'Maybe 6 months' to 3 years Tiny frictions, better ideas Why great design managers are usually great designers first Designing less to learn more Why prompting feels so hard (and why that's a good sign) Designers don't need to code. They need to learn to prompt. The product design process The solo designer: lessons from a startup journey
2024
2024 Year in Review The moral dilemma of platform choice Designing for anyone: the power of accessible products The power of adaptability Understanding your core values through reflection Can you be creative just by creating? Write when you have something to say A question never asked is never answered After 15 years, change is coming The Tools I Use to Run My Business Print design principles in a digital world Digital tools may create life long relationships Writing’s gift? Better design Trying out no-code tools Freelancing: three values that change everything Resolving to be a 'better form' of ourselves in 2024
2023
2023 Year in Review Why carousels don't work One Question Changed Feedback for Me How I write for design The power of product principles Unreasonable hospitality The Importance of Kindness and Alignment in Building Exceptional Teams My newsletter list is getting smaller, just as I intended. Consequences in design How to sell design Working with Anton Why I write AI: Do we really 'get it'? New year, new brand, same Anton Creating Meaningful Design Systems: Embracing the Box and Reaping the Benefits
2022
2022 Year in Review Curiosity drives us forward Interview: Matthew, Head of Product Just write Buying a car online? Polestar does it right Ask the right questions: Company Culture Website refresh Airbnb may be mapping out the future of work Imposter Syndrome Did UX designers ruin fun for efficiency? Connecting the dots When will the Web grow up? Work is more than a list of tasks Junior vs Senior: A Conversation
2021
2021 Year in Review Utilizing feedback Exercising your potential: As if Profits or culture Break your own laws What does 'best' mean? Design Systems 101 First to market don’t always succeed Defining the WHAT and WHY of Design Principles Structure, Not Design By Committee Full-time? I feel a change coming Ethics in Design - Part 2 Ethics in Design - Part 1 Career trajectories aren’t a straight line - and that’s ok What are Design Principles? Part 4 What are Design Principles? Part 3 What are Design Principles? Part 2 What are Design Principles? Part 1 Home office or office at home? 40 - halfway there My typical day 2020 Year in Review
2020
Restoring your team’s passion Creating connections Finding balance: giving in vs standing your ground Books that helped me grow Designers: design less, think more Working as a UX Lead - following up More isn’t better Summer update Managing a distributed team The stakeholder interview What you do ≠ what you are Design better, not more Scoping & Running Projects Why wireframes are becoming obsolete Get static All books are now free Emotions and work - know yourself What Great Managers Do Answering your question - How I design Understanding team culture Investing in things that don’t go out of style Ux: What happens when the user wants out? The last tracker was just removed from Basecamp.com Redesign to learn How putting a price on speed helped one retailer increase mobile revenue in just 2 months
2019
Year in review: 2019 Who’s listening? The Enemy Will millions in funding ruin 1password? Tool tips: How our design team switched to Figma Why Designers Need To Speak Business Choosing simple over complex The Hot Potato Process Finding Your Professional Path Learning UX From The Real World Ux of Email Newsletters Measuring UX with HEART “i Just Knew I Was Going to Surpass These Guys I Was Working For” People Are Starting to Realize How Voice Assistants Actually Work UX can't be defined by one set of 'rules' 5 Years - 300+ Posts! Give them candy: small details make all the difference Advertising: contextual vs. behavioral and why it matters Let's assemble like the Avengers and... do work I've redesigned my website and it looks exactly the same Whose problem are you solving? What “intuitive” really means Running my own company for ten years Scapegoating User Experience Design Amazon Workers Are Listening to What You Tell Alexa Working as a UX-lead Gumroadday: Get my books at -17% discount Working as a UX designer What’s the meaning of work? Accessibility, a powerful design tool Neurodiversity and the Digital Divide: how our neurological differences shape the way we experience the web What is worth waiting for? Voice assistants - are they really the future? Writing as part of the UX process Right to privacy Prescribed Technological Therapy: Is this our future? Why we need to slow time and scale down
2018
2018 Year in Review What’s my location? How Playing Games Helped Me Succeed at Business I’m taking a break Organized for browsing Stay humble, stay eager What about ’my’ responsibilities? The Long Goodbye (to Facebook) Serving your customer, valuing yourself How I kicked my email compulsion Voice Input’s Effect on Social Norms Back to Work! Five questions UX employers should be asking Just keep at it Tech Sector Values are Broken? Confirmation Bias in Design Designer Ethics & The Moral Implications of our Apps Conversion optimization with A/B tests Ai Ethics - A New Skill for UX-Designers How do you learn UX? The New Google Assistant Who would you trust more with your data, Apple or the government? What’s in a pattern name Vanity Metrics Design Systems: Better UX through Defined Standards My #1 Piece of Advice to Freelancers: Lean Into The Moment Europe’s tough new data-protection law Creative Class is open What's a 'user Experience' Anyways? New Tools Don't Always Equal Productivity Bye bye Facebook Cuba The seat at the table Why I hate your fake redesign Diversity in the design industry Apple's 'Sound on the Go' Strategy Amazon has a fix for Alexa’s creepy laughs Voice Input is the Next Big Thing - Or is It? A better user experience...or? Everything Easy is Hard Again Personas Reflections on working on an ipad How to succeed at freelancing The Future of Retail 2017 Year in Review
2017
Measure your worth, know your motivations The secret formula for great user experiences Enjoyable UX vs. Usable UX What do you do? Calling bullshit on 'apple is really bad at design Ux-writer: A New term, a Big Need Stop Saying E-mail is Broken Carpe Diem UX-designers What's good design? Chasing Growth Are Your Customers Flowers or Plants? A Redesign The One Ingredient All Great User Experiences Share Being Freelance Podcast: Episode 100 True fans or just followers? Why? 4 Reasons Why Your Body Text Should be Bigger Now that Apple is talking about AR and VR, should we be too? Think like an artist to create better designs Investing in businesses and products Become a better UX-designer with these three words The future of the UX designer Why Designers Need to Write Understanding Great User Experiences New isn’t always better, but it makes the old feel worse Designing for Mobile The Possibilities of Automated Personalized Content Atomic Design: where science and design collide Is Less More? Designing for accessibility Why Simple is Hard Becoming a Better Designer Without Struggle, There Isn't Success
2016
Email Marketing: High Returns, Low Investment Apple is User Hostile… Or is it? Pricing It Perfectly Habits: Small Actions can have Big Results Product or Sales? Chicken or Egg? Failure, Reflect, Renew From Idea to Market: Launching a Product What do Conversions Mean to You? User Experiences that Matter 2:nd Edition 5 things football can teach us about building products Trusting Your Gut What are Bots and Why are They Important? Change is Quick, Results Take Time Making Promises Your Clients Will Feel Designing with Emotions in Mind Ux Design as a Problem Solver The Life of a Freelancer Shouldn't be a Lonely One The secret feature that everyone knows about No One Really Knows What They Want Anyway Built to last Be the Butcher not the Supermarket The Interactive Car Dashboard Simplicity – Be Your Own MVP Why User Experiences Matter
2015
An eye on the future The Fundamentals of Good UX What is a Great User Experience? The Extra Effort for Great UX Everyone is a UX-designer and Why I Hate the Term Increase conversions by removing social sharing buttons Time vs. attention: which is more valuable? Growing Relationships by Understanding Values Ux is Much More than Software Hey Siri, what's the future of user interfaces? Understanding Pain Dream Fix I am Professional Because I am Personal MVP: is your product really minimum and viable? Growth Working with UX-designers and getting results! What is the cost of sharing? Freelancer for Life: 5 Reasons Why This Works Working with me Planners and UX-Designers Kudos: Social Media framework Understanding UI Design Ux Design explained
2014