Creating better user experiences

My personal mission for the past twenty years has been to help companies large and small connect with their customers in meaningful ways. I help create user focused experiences resulting in happier, better-served customers and higher sales.

I am proud of that.

Current Projects and Availability

  • UX-Lead for a pharmacy's e-commerce
  • UX-strategy for NY-based agency
  • Onboarding for fin-tech
  • No availability until 2018. Get in touch to discuss projects for 2018!

Below you will see some examples of work I have done for my clients, both large and small. While these may be clients with very specific needs and goals, they all demonstrate how I work in a variety of environments with positive outcomes. So, take a few minutes and look over these and consider how I could use these skills to help you have a great relationship with your users.


Spotify, Mercedes-Benz, IKEA, Swedbank, Hyper Island, Volvo, Absolut Vodka, Telia, E.ON, Frank Body, ELLE, iZettle, Nudie Jeans and many more.

I’ve worked with clients from almost every industry imaginable and love facing new challenges. Often I plug into a company’s in-house design or product team to help out with design, guidance, and asking/answering the provocative questions. I also been known to work with bootstrapped startups operating from someone’s living room. I’m a sucker for crafting great, thoughtful user experiences that provide value to the user.

User Experience Design

Steve Jobs famously said, “Design is not just what it looks and feels like, but how it works.” This is what creating great user experiences is all about. Success is tied to how your user feels about you and your product. You can ensure a strong, long-term relationships by taking the time to understand who your user is, how they interact with your product, and how your brand impacts them.

Conversion Design

You know your e-commerce can convert better, but don’t know where to start. Don’t worry, you’re not alone. The majority of e-commerce website owners spend a ton of time struggling to keep their conversion rates up. Small and medium size companies have it especially hard since their smaller teams can’t always focus on issues that cause high bounce rates.

Speaking engagements

I love talking about creating engaging user experiences and have been honored to present to all sorts of audiences. I believe when you are passionate about something, it’s important to share with others. If your conference (or your company) would benefit from conversations about great user experiences, higher user engagement, business through design, or freelancing - I’d love to talk to you and your crowd. Get in touch here.

The Closing Sales Pitch

So, now your thinking that working with me would be a great investment, but you’re not quite sure how to pitch this to your boss. Well, first of all - THANKS! Now, on to your boss. I’m allergic to name-dropping big brands, but just so you can sell this to your boss, here are four things to point out:

• I’ve redesigned to increase their e-commerce revenue.

• Most of my clients are long-term, meaning they enjoy working with me. For instance, I’ve worked with the same product team at E.ON for more than 4 years now.

• I come with recommendations from people at Spotify, IKEA, Telia, Fjord, and more.

• I’ve been a profitable freelance UX-designer for more than ten years. This isn’t a “lucky run”. I choose to operate my business more professionally than most high-end agencies and clients appreciate that.

Don’t take my word for it

Here’s what a couple of clients say about working with me.