Creating Better User Experiences

My personal mission for the past 20 years has been to help companies connect with their customers in meaningful ways. In that time, I’ve created user-focused experiences that resulted in happier, better-served customers and higher sales.

That’s something I’m really proud of.


I’ve worked with clients from almost every industry, and each one presents new, exciting challenges.

With some companies, I’ve plugged into the in-house design or product team to help out with design, guidance, and asking/answering the provocative questions. But I’ve also worked with tiny startups operating out of someone’s living room.

Large or small, my clients always come with specific needs and goals—not to mention an array of constraints and business requirements that must be fulfilled—and I’m proud of the consistently positive results I’ve produced in each unique case.

Get in touch

Selected cases

I worked with SuperFriendly to help Toast create a new publication for restaurateurs: A place full of inspiration, knowledge, and helpful resources.​
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Helping facility managers track energy consumption and make proactive choices, for higher revenue and a healthier environment​ 🌿​
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Optimizing conversions while staying on-track with a strong brand personality for Australia’s number one babe; Frank.
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Helping Telia revitalize their support pages with more options, intuitive tools, and a responsive design.
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Helping businesses in Järfälla to flourish through more accessible help and online tools.
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Making practical, important information accessible and easy to find for 20,000 Falkenberg-ians.
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Created an accessible, lightweight easy to navigate website for everyone interested in visiting the beautiful city of Falkenberg.
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Helping Nationalencyklopedin modernize their visual identity, make it more digitally accessible and developed a design system.
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Lead UX for Apotek Hjärtat, Sweden's second largest pharmacy, for 6 months during a larger website improvement.
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Selected clients

superfriendly logo

UX Director

2013-2014, 2018-2019


UX + Team Lead

apotekhjartat logo

UX + Team Lead

lysa logo

UX design

firstprinciple logo

Product Design

ica logo

UX design

swedbank logo

UX design

nudie logo

UX design

volvo logo

UX design

spotify logo

UX design

izettle logo

Visual design

hyperisland logo


What I do

User experience design

Like it or not, these days your success is tied to how your user feels about you and your product. We can forge strong, long-term relationships with your users by taking the time to understand who those users are, how they interact with your product, and how your brand impacts them, and then designing with those insights in mind. So in the end, your product works the way your users expect and adds value to their lives.

Conversion design

You know your e-commerce site could be converting better, but don’t know where to start to improve. Don’t worry, you’re not alone. Many e-commerce website owners spend way too much time struggling to keep their conversion rates up. I can help zero in on the issues that might be causing your high bounce rates and craft solutions to get your conversion rates where they should be.

Speaking engagements

I’ll talk about creating engaging user experiences to anyone who’ll listen, and I’ve been privileged to speak to all sorts of audiences (and more than a few patient people I’ve cornered at parties). I believe when you are passionate about something, it’s important to share it with others. I’d love to talk to you and your crowd about UX, higher user engagement, improving business through design, or the challenges and rewards of being a one man company. Get in touch here.

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