Anton Sten

I help companies define, design and launch world-class digital products.

About

More than 20 years of UX, Product Design, and leading creative teams has made me who I am today. I intentionally built my experience around design and business so I could confidently recommend intuitive, meaningful design experiences to clients - and their customers - across many different industries.

The results? Happy users and profitable businesses!

I am currently working with Product Inc. as their Director of User Experiences utilizing all the skills this path has given me. But I’m not “just” a designer. The last few years I’ve gotten known as a writer as well! These works have been used in classes around the world and I’ve had the honor to teach at Hyper Island for more than a decade. In 2016, I published my first book, ‘User Experiences that Matter’ followed by ‘Mastering Freelance’ the next year. What is knowledge if you don’t share it?

“I’ve had the pleasure of working with Anton on a fast-moving project that has greatly benefited from his talents. Anton is an intelligent, creative, team-oriented, and highly-conscientious designer, and he has quickly become one of my favorite collaborators.”
RYAN ANDERSON
VP OF DIGITAL INNOVATION - HERMAN MILLER
RYAN ANDERSON<br>VP OF DIGITAL INNOVATION - HERMAN MILLER

Newsletter

I write a newsletter every two-four weeks. I'll let you decide if it’s any good but people seem to stay on.

*In fact, thousands of smart people incl designers from Amazon, IDEO, Figma and Shopify

I’m on Twitter and Linkedin if you want to follow along. You can also e-mail me.

Writing

Latest writing:

Selected writing:

Experience

Spotify logo
ikea logo
izettle logo
Google logo
volvo logo
Ueno logo
swedbank logo
nudie logo
Herman Miller logo
Superfriendly logo
hyperisland logo
eon logo

Testimonials

Intentionally not testiMANials (and there’s more).

“Anton is a very structured design thinker. He shines at taking on a breadth of inputs and transforming it into usable information and experiences. Anton is also highly collaborative and great to work with. Any team would be lucky to have him!”
CARRIE KO
director of strategy (Experience & research), twitter
CARRIE KO<br>director of strategy (Experience & research), twitter
“Whenever someone asks me if I know any good UX designers I always answer with Anton. He’s a great designer with superior business understanding who always put the user in the front seat and delivers bloody good work. If you get a chance to work with Anton, don’t miss it.”
CHRISTIAN WILSSON
HEAD OF DESIGN, SPOTIFY
CHRISTIAN WILSSON<br>HEAD OF DESIGN, SPOTIFY
“Anton has the rare ability to engage with user insights and business needs to produce a truly remarkable experience, which resulted in a product that out-performed our goals. Anton is open to exploring all kinds of solutions, and he taught us how to really serve our users. I'm grateful to have worked with him.”
RACHAEL PERRY
EDITOR IN CHIEF, TOAST
RACHAEL PERRY<br>EDITOR IN CHIEF, TOAST
“Anton was thorough and a pleasure to work with. He’s a great collaborator and partner to work through product solutions alongside. He does what he says and never misses a deadline, an unfortunate rarity these days that you don’t have to worry about with Anton.”
TRAVIS SCHMEISSER
PARTNER, FIRST PRINCIPLE
TRAVIS SCHMEISSER<br>PARTNER, FIRST PRINCIPLE
“Anton is an example of mature leadership. He's interested in learning, understanding, and doing the right thing for the products he makes in partnership with clients. His ideas are carefully considered with the user's needs and business goals top of mind.

I'd work with him again in a heartbeat.”
JESSI HALL
PRODUCER, SUPERFRIENDLY
JESSI HALL<br>PRODUCER, SUPERFRIENDLY

Coaching

Giving back to the community that has served me so well during these last two decades is important to me. I know what it's like being a designer without a clear path and I know how lonely being a one-man company can be. I work with designers and freelancers helping them find a path and set goals.

Coaching