I make digital products work

I know it’s a really bold statement, but I have the experience and knowledge to back it up.

My background in both design and business puts me in a great position to help your business decide on the right solutions for your digital products. Now, I’m not here to make your product just look pretty, I’m here to make it work. Happy users result in profitable businesses! I have always been a firm believer in the human element of design and knowing your audience. Your user wants to have a great experience with your brand and I can make that happen.

I’ve been making digital products for 20 years (yes, that IS a lot of websites). In that time, I’ve helped some big names provide awesome experiences for their users, by getting to know a brand’s audience and balancing careful attention to design, product planning, crafting copy, and much more.


The first decade of my career was spent working for some world-renowned agencies and building the skill sets that would define my career. Now I am lucky enough to work independently from my office in the lovely city of Lomma, Sweden. This way, my clients get the creative professional, the project manager, and the decision maker all in one without any agency overhead.

When I'm not working I love to travel (I'm really missing this now), drink great coffee, and anything football related. If I have a day off, it's not uncommon for me to play FIFA, get outside to play football myself, and then round the day off by watching my favorite team Liverpool play.

Ultimately, I really value being around great people.

Sara Soueidan<br>Frontend UI engineer
Anton strikes a great balance between being a great designer, director, and a friend. He cares about the health and success of his teammates just as much as he cares about the health and success of the project. I’d leap on a chance to collaborate with him on a project again.
Sara Soueidan<br>Frontend UI engineer
Sara Soueidan
Frontend UI engineer

Ask me a question!

Totally anonymous. Questions will be visible after I’ve answered.

Love your site. What CMS do you use?
Thanks! No CMS at all, I edit markdown files (mostly) and then use Gatsby to build a static site. I publish everything through Github that pushes to Netlify.

Are you keen on mentoring?
Of course! I do coaching sessions but if you're a student and the price is out of budget (or more likely, there is no budget) I'm happy to mentor students as much as time permits! Email me.

What are you doing?
Great question. I'm doing my best to stay strong, stay positive and keep growing. But this year has been such a challenge on so many levels. I'm exhausted but I'm still standing.

How should one who has few experience with UX design improve his/her ability at work? (as a junior ux designer)
By definition everyone who is just starting out has little experience. The way to get more experienced is simply by doing more. Think of how to improve some of the products and features that you interact with on a daily basis. Use yourself as the audience and describe that process of improvement. And enjoy the time of being more junior (less responsibility, more freedom etc), one day it'll be gone.

Light mode vs dark mode
Whatever you prefer

Does this work?

How should one position him/herself when they are skilled in several dimensions like graphic design, logo design, business and brand strategy and photography?
Just like that! I don't feel like one has to position themselves as a niche creator but instead one should focus on their skills. So if you're a niche Javascript developer, great. If you're a designer that understands brand identity, strategy and photography (visual composition) - that's awesome too!

What are your thoughts on designers learning to code (HTML CSS)
I think this depends a lot on what kind of designer you want to be. If you want to be able to build products then obviously coding - or atleast the ability to understand code is going to be beneficial. If you're in an organisation and want to make sure that your designs actually get built, I think learning how to write and speak business is far more important.

If you could go back in time, which website trend will you pinch at the stem so it doesn't propagate?
I love this question. Well back in the days, there were a lot of Flash sites that did stuff that necessarily wasn't user-friendly. But more recently, I'm not a big fan of brutalist websites.

What are some of the common mistakes you think designers are doing?
I think many designers would benefit from focusing more on their presentation and communication skills instead of chasing the latest Dribbble trend.

Do you have any colorful clothes?
I have a red Liverpool jersey. Does that count?

If you had to tattoo your arm with a message to yourself, what would you write?
I have 'You'll never walk alone', 'Accept' and 'Change' tattooed on my arms so I feel like this is obvious. They are all messages to myself.

What's a Growth Product Designer?
Titles in this industry are a bit of a mess so this is just my (somewhat) qualified guess. A Growth Product Designer is a person designing features for a product with the end goal of growth (normally more users). Growth is a common goal especially with VC-funded companies whereas most other companies use sales as a goal.

If you could choose the manner of your death, what would it be?
Contempt and with friends and family by my side. Or [like this.](https://twitter.com/humorandanimals/status/1304483592861552642?s=20)

Where is your starting point for benchmarking? Is there a place, product, or site you find yourself returning to when looking for inspiration?
For visual inspiration I tend to turn to Siteinspire and I like getting emails from Sidebar, The UX Collective and HeyDesigner. As cliché as it may sound though, the best inspiration is getting away from the computer and doing something completely different (taking a walk, exercising, watching a show, playing a game etc).

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