I Make Digital Products Work

I know it’s a really bold statement, but I have the experience and knowledge to back it up.

With my background in both design and business, I am in a great position to help your business decide on the right solutions for your digital products. I’m not here to make your product just look pretty, I’m here to make it work - happy users will result in a more profitable business. I am a firm believer in understanding the human element of design and knowing your audience. Your user wants to have a great experience with your brand – from start to finish – and I want to make that happen.

I’ve been making digital products for 20 years (yes, that IS a lot of websites). In that time, I’ve helped some big names provide awesome experiences for their users, by getting to know a brand’s audience and balancing careful attention to design, product planning, crafting copy, and much more.

anton and meta

The company is just me and my co-founder, Meta, a 14-year-old miniature pinscher. When she’s not napping in the corner of my office, she’s silently critiquing my work. Or maybe she’s just trying to tell me it’s time for a walk.... Meta quietly passed away on May 15, 2020 at the age of 15. She's forever in my heart.

I spent the first decade of my career working for some world-renowned agencies, but now I work independently from my office in the lovely city of Lomma, Sweden. This way, my clients get the creative professional, the project manager, and the decision maker all in one, without the agency overhead.

This is Anfield
Through years of trial and error, I've found the setting that optimizes my creative output.

Selected interviews

Working not Working
.Net magazine
Case Study Club
Being Freelance Podcast, Episode 100
Want me to talk design, user experiences or freelancing on your podcast? Let's talk!

Working with Anton was like catching up with a childhood friend.. Instantly he understood our situation, challenges as desires, and was able to give raw, honest, constructive feedback. He truly understands the business part and is able to conceptualise complex scenarios into clean UX designs that appeal the end user. Working with Anton was a grateful experience and I strongly recommend him for a positive and painless workflow.
Kristján Fannar, Destination developer, Destination Falkenberg