Work

Parents shouldn't have to panic-search symptoms at 2am or wait days to get answers about a sick kid. That was the problem to solve.

I joined as the founding designer and now lead the design team. I've shaped everything from the warm, human brand to the core messaging, medical records flow, design system, and all ongoing product work.

The goal has always been the same: turn "should I be worried?" into a calm, instant conversation with a real pediatrician.

Their design system, Lens, had grown messy and hard to maintain. Designers were spending more time fighting the system than shipping work.

Over a 10-week contract, I rebuilt it from the ground up: refreshed the foundations (color, type), reorganized components with proper variables, created reusable patterns and templates, and documented everything clearly in Loom. The result was a system the team could actually rely on—faster, consistent, and far easier to use.

ChatGPT showed the tech was powerful, but the experience was just a blank text box. The challenge was to show what happens when you actually design around the AI instead of simply exposing it.

I defined the UX and visual principles that turned a plain prompt into something that feels alive. The interface stayed minimal, while motion (in collaboration with animator Hanna Edghill) gave it personality. And the whole thing was designed to work naturally for both voice and text.

The challenge was simple to state but hard to solve: make running experiments in space feel as straightforward as running them on Earth.

Designing tools that actually work in orbit comes with a new set of challenges—limited bandwidth, unusual environments, and interfaces that need to hold up far from Earth.

As Head of User Experience, I led the work on a design system that made those constraints feel simple, turning complex space operations into something customers could confidently use on the ground and in orbit. (Details are limited due to NDA.)

Online grocery shopping should feel as quick and natural as grabbing chips off the shelf. That was the challenge.

Over nine months with Ueno, I led the product design work: mapped every flow, designed the full shopping experience, and built a comprehensive design system ready for handoff. The project didn't launch, but the foundation was solid and complete.

Office layouts were already failing before the pandemic. Teams needed spaces that supported focus, collaboration, and hybrid work—but most companies didn't know where to start. That was the challenge.

As Design Director at SuperFriendly, I led the strategy and built a tool that asked companies about their work patterns and turned those answers into tailored office recommendations. It launched successfully… and then the pandemic arrived and changed everything overnight.

Restaurants don't want marketing—they want useful ideas. Toast needed a way to drive traffic and email signups through content that felt genuinely helpful, not promotional.

Working with SuperFriendly, I helped build an online publication from the ground up: researched what operators actually cared about, created a design system to keep everything consistent, and shaped the UX so readers could quickly get to the content they needed. The result beat Toast's goals for both traffic and signups.