Anton Sten

I help companies define, design and launch world-class digital products.

User Experience is a Spectrum

User experience is a spectrum. Web performance is a distribution. There are no two same experiences, same as there are no two identical people in the same location, on the same device, in the same network. Expecting a single number to be able to provide a rating or something to aspire to is a flawed assumption.

Don’t build for the user. Build for all users.Calibre Performance Newsletter

Newsletter

I write a newsletter every two-four weeks. I'll let you decide if it’s any good but people seem to stay on.

*In fact, thousands of smart people incl designers from Amazon, IDEO, Figma and Shopify

I’m on Twitter and Linkedin if you want to follow along. You can also e-mail me.