Anjana Menon with some great practical tips on how to write for better UX:

Consistent: condition your users

…don’t use ‘Reserve a Table’ in one place and ‘Book a Table’ in another. While they might mean the same thing, labels and CTA buttons condition the user, while they learn how to navigate through your website/app…

I get annoyed when companies mix ‘email’ with ‘e-mail’. This is, again, why I think it’s important that designers write.