Taste isn't a screenshot
Collecting taste is not the same as having it.
AI and design
AI took the hard part out of execution. That sounds like good news, and some of it is. But when anyone can produce a competent screen in seconds, competent stops being worth much. The work moves to judgment. Knowing what to build, and what to leave out.
I've been writing about this as it unfolds, from prompting to vibe coding to taste. These are the pieces that hold up. They're less about tools and more about how the role is shifting underneath us.
When execution gets easy, taste gets harder
The bottleneck moved from making to deciding.
AI will happily design the wrong thing for you
Speed without direction gets you to the wrong place faster.
Vibe coding for designers: my actual process
How I build real things with these tools, step by step.
Designers don't need to code. They need to learn to prompt.
The skill that actually matters now.
The 2–7 problem
AI is bad at making things that are bad, and why that matters.