Anton Sten

I help companies define, design and launch world-class digital products.

The Why before the Why

Before someone goes buying, there’s a reason they go shopping.

There are usually a few events that lead to the desire — or demand — to shop. Something happens that trips the initial thought. There’s a spark. This is often when passive looking begins. You aren’t feeling the internal pressure to buy yet, but you’re starting to get curious. Then a second event happens. It could be soon after the first, or months later, but this one’s more serious. It lights a fire. You need to make progress. Now you’re actively shopping.

Read the full post over at Medium

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*In fact, thousands of smart people incl designers from Amazon, IDEO, Figma and Shopify

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