The USER

Therefore whenever I am lost, whenever I am not sure what I should do, whenever I feel trapped between stakeholder decisions, I return back to the keyword in my title—USER. I am here to remind the business that the user is not some mythical antelope or amorphous blob of millennials. Rather they are the most valuable aspect of their business, and in the end, best practices, conventions, trends, marketing ploys, and design programs don’t matter if their real-life user doesn’t or can’t or won’t.The golden rules of UX

I write a newsletter every two-four weeks. I'll let you decide if it’s any good but people seem to stay on. In fact, thousands of smart people incl. designers from Amazon, IDEO, Figma and Shopify are subscribers.

It is not always the most entertaining, nor the most educational.

loïc limbio

subscriber

I write a newsletter every two-four weeks. I'll let you decide if it’s any good but people seem to stay on. In fact, thousands of smart, humble people incl. designers from Amazon, IDEO, Figma and Shopify are subscribers.

By joining my list, you’ll also get access to our Slack community. It’s all free and you can leave whenever you want.

For project inquiries or coaching, please email me.
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