Stop “feeding” your users

But the longer I’ve spent working on Shopify Home, the more I’ve realized that feeds create user experience problems too. Machine learning is evolving and becoming more powerful everyday, but the way we design machine learning interfaces is stuck in 2006 — the year Facebook first launched News Feed.Stop “feeding” your users

I love this approach and Gillian’s critical thinking. Feeds are, in most cases, broken experiences. Companies throw money and resources at developing the “perfect algorithm” and most users (Instagram, Twitter to name a few) just want their ordered, chronological order back.

This overload means it now makes little sense to ask for the ‘chronological feed’ back. If you have 1,500 or 3,000 items a day, then the chronological feed is actually just the items you can be bothered to scroll through before giving up, which can only be 10% or 20% of what’s actually there. This will be sorted by no logical order at all except whether your friends happened to post them within the last hour. It’s not so much chronological in any useful sense as a random sample, where the randomizer is simply whatever time you yourself happen to open the app. ’What did any of the 300 people that I friended in the last 5 years post between 16:32 and 17:03?’ Meanwhile, giving us detailed manual controls and filters makes little more sense - the entire history of the tech industry tells us that actual normal people would never use them, even if they worked. People don’t file.The death of the newsfeed

I’ve taken a different approach on Instagram and to some extent Twitter (though I think their feed is the best of the three) - I simply unfriend people that clog up my feed. I have some people (even family members) that post so much content that it clogs my feed. Whenever I want to find out what they’ve been up to, I simply search for their name and have a look at their latest posts (note that this is only possible if they have an open account).

Please share:TwitterLinkedInFacebook
Get more writing like this

Sign up and get new writing, just like this, every other two weeks. Unsubscribe any time (I'm not a dickhead).

Books

User Experiences that Matter (2016)
Mastering Freelance (2017)

If You're Getting Started in UX

What's a 'User Experience' Anyways?
How Do You Learn UX?
Working as a UX Designer

Next Steps in UX

Working as a UX Lead
Defining a UX Strategy
Writing as Part of the UX Process

Thought-pieces

AI Ethics - A New Skill for UX-Designers
Designer Ethics & The Moral Implications of our Apps
The Future of the UX-Designer
Voice Input’s Effect on Social Norms

The Work We Do

Chasing Growth
New Tools Don’t Always Equal Productivity
Why Designers Need to Write
The Tools I Use to Run My Business

Featured Writing & Interviews Elsewhere

Q&A With Anton Sten, Author of User Experiences that Matter - Adobe
What the F*#!ck is a UX Designer anyway - Working not Working
It’s Time for a Code of Ethics for Designers - Medium Modus
The Art of Going Freelance - .Net Magazine
It Takes Time - Being Freelance episode 100

From My Newsletter

UX of Email Newsletters

Working as a UX-lead

2018 in review

What’s my location?

I’m taking a break

Stay humble, stay eager

Back to Work!

Vanity Metrics

The Future of Retail

2017 review

What do you do?

Carpe Diem UX-designers

What´s Good Design?

Chasing Growth

A Redesign

Is Less More?

Why Simple is Hard

Pricing It Perfectly

Trusting Your Gut

Built to last

An Eye on the Future

UX Design explained

Bite-sized Posts

The Hot Potato Process

Leave the Phone at Home

Delight Comes Last

The Cost of Lies

Big Mood Machine

Simplicity is a war

The next iPhone

Leadership or management

Everyone should own a dog

Silence is gold

Cameras that understand

Humans, not users

Keeping AI Honest

Right to privacy

The State of UX in 2019

Why scrap scrappy?

Organized for browsing

The iPhone Franchise

Why Small Teams Win

The Bullshit Web

Just keep at it

Let them eat cake

Netflix Culture

Skype

Unfoundered

Tech is not Neutral

Productivity

Whose risk?

Why Small Teams Win

Phone Bored

Karim Rashid

Dieter Rams

Bleeding Out

Fake News is spam

Conversational Design

Dropbox

Bye bye Facebook

Cuba

The seat at the table

Givenchy

Love letters to trees

Pricing Philisophy

Specialize

Personas

Make me think

Hawaii Missile Alert

Why Design Systems fail

What You Build

Checkout for Winners

Living a Testing Culture

Creative Class

How To Predict Your Future

Github

Medium

Design quotes

Enough

Why?

ARKit

Designing for Mobile

Failure, Reflect, Renew

Growth

Working with me

Great user experience

Naming your icons

Conversations

All writing

The Hot Potato Process

Leave the Phone at Home

UX of Email Newsletters

Delight Comes Last

The Cost of Lies

Big Mood Machine

Simplicity is a war

The next iPhone

Working as a UX-lead

Leadership or management

Everyone should own a dog

Silence is gold

Cameras that understand

Humans, not users

Keeping AI Honest

Right to privacy

2018 in review

What’s my location?

The State of UX in 2019

Why scrap scrappy?

I’m taking a break

Organized for browsing

Stay humble, stay eager

The iPhone Franchise

Why Small Teams Win

Back to Work!

The Bullshit Web

Just keep at it

Let them eat cake

Netflix Culture

Skype

Unfoundered

Vanity Metrics

Tech is not Neutral

Productivity

Whose risk?

Why Small Teams Win

Phone Bored

Karim Rashid

Dieter Rams

Bleeding Out

Fake News is spam

Conversational Design

Dropbox

Bye bye Facebook

Cuba

The seat at the table

Givenchy

Love letters to trees

Pricing Philisophy

Specialize

Personas

Make me think

The Future of Retail

Hawaii Missile Alert

2017 review

Why Design Systems fail

What You Build

Checkout for Winners

Living a Testing Culture

What do you do?

Creative Class

How To Predict Your Future

Carpe Diem UX-designers

What´s Good Design?

Chasing Growth

Github

Medium

A Redesign

Design quotes

Enough

Why?

ARKit

Designing for Mobile

Is Less More?

Why Simple is Hard

Pricing It Perfectly

Failure, Reflect, Renew

Trusting Your Gut

Built to last

An Eye on the Future

Growth

Working with me

UX Design explained

Great user experience

Naming your icons

Conversations