Specialize

My number one tip for marketers seeking to grow their career opportunities is this: specialize. Specialize deeply. I don’t mean “SEO” or “Email marketing,” I mean specialization like “I’m the best link-focused SEO for the mobile gaming world.” Expanding from a specialization (if you so choose) is vastly easier, in my experience, than becoming known for a broad practice. This is equally true for companies as for individuals. Five tidbits of advice

This follow the same advice that Dan Mall lays out in Mastering Freelance - while being a Javascript developer is great, being a Javascript developer for travel sites is far better. It's all about how easily a potential client can determine if you're a good fit or not.

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I write a newsletter every two-four weeks. I'll let you decide if it’s any good but people seem to stay on. In fact, thousands of smart people incl. designers from Amazon, IDEO, Figma and Shopify are subscribers.

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