Why scrap scrappy?

November 29, 2018

I’ve seen a number of small companies jump into big sophisticated content management, inventory management, e-commerce management platforms. Buying into something the big guys use helps a small company feel like they’ve arrived. Now they’re ready to scale! But now all the sudden they can no longer do the things they need to do. Trying a quick idea they used to be able to just whip up becomes a wrestling match with the new system that prefers you do things the more complicated way. Now “let’s just try that” becomes “when can we schedule a time to figure out how we can try that?


The other thing that’s lost in transition from small to big are instincts. I’ve seen companies paralyzed by ideas they can’t seem to implement anymore. They could still do things they same way they used to, but they can’t think that way anymore. For example, a small company that would have just spent a couple hours sending out 50 hand-written emails to test a personalized selling campaign, is stuck for days or weeks trying to figure out how to get their new e-commerce platform to automate the same thing. They could still just pick the customers and write the emails by hand, but they’re forgotten how to think about doing it that way. Why scrap scrappy?

I read this as I was thinking about importing client email addresses into a Mailchimp list of it's own. I have had, perhaps, 10 or 20 clients during this year. Surely I can write each and one of them a personal email and wish them a happy holiday.

It’s honest, authentic, and accessible.

I love sharing my experiences working in design and what’ve I’ve learned along the way. Join a community of thousands of designers, developers, and product professionals by signing up to my newsletter!

Not quite ready to sign up? I totally understand! Why not start by reading some of my past issues?

Great! Just “one more thing”...

You need to confirm your email to confirm your subscription.

  1. March, 2024

  2. February, 2024

  3. January, 2024

  4. December, 2023

  5. November, 2023

  6. October, 2023

  7. September, 2023

  8. August, 2023

  9. July, 2023

  10. June, 2023

  11. May, 2023

  12. April, 2023

  13. March, 2023

  14. January, 2023

  15. December, 2022

  16. November, 2022

  17. September, 2022

  18. August, 2022

  19. July, 2022

  20. June, 2022

  21. May, 2022

  22. April, 2022

  23. January, 2022

  24. December, 2021

  25. November, 2021

  26. October, 2021

  27. September, 2021

  28. August, 2021

  29. July, 2021

  30. June, 2021

  31. May, 2021

  32. April, 2021

  33. March, 2021

  34. January, 2021

  35. November, 2020

  36. October, 2020

  37. September, 2020

  38. August, 2020

  39. June, 2020

  40. May, 2020

  41. April, 2020

  42. March, 2020

  43. February, 2020

  44. January, 2020

  45. December, 2019

  46. November, 2019

  47. October, 2019

  48. September, 2019

  49. August, 2019

  50. July, 2019

  51. June, 2019

  52. May, 2019

  53. April, 2019

  54. March, 2019

  55. February, 2019

  56. January, 2019

  57. December, 2018

  58. November, 2018

  59. October, 2018

  60. September, 2018

  61. August, 2018

  62. July, 2018

  63. June, 2018

  64. May, 2018

  65. April, 2018

  66. March, 2018

  67. February, 2018

  68. January, 2018

  69. December, 2017

  70. November, 2017

  71. October, 2017

  72. September, 2017

  73. August, 2017

  74. July, 2017

  75. June, 2017

  76. May, 2017

  77. April, 2017

  78. March, 2017

  79. February, 2017

  80. January, 2017

  81. December, 2016

  82. November, 2016

  83. October, 2016

  84. September, 2016

  85. August, 2016

  86. July, 2016

  87. June, 2016

  88. May, 2016

  89. April, 2016

  90. March, 2016

  91. February, 2016

  92. January, 2016

  93. December, 2015

  94. November, 2015

  95. October, 2015

  96. September, 2015

  97. August, 2015

  98. July, 2015

  99. June, 2015

  100. May, 2015

  101. April, 2015

  102. November, 2014

  103. April, 2013