How putting a price on speed helped one retailer increase mobile revenue in just 2 months

While Olsson himself was immediately sold by the idea, convincing K-Rauta’s internal stakeholders of the need for speed was less easy. “It’s difficult to connect speed with revenue, which understandably doesn’t sit well with most C-levels. I’ve learned that having a checklist or one-pager that stresses the importance of speed can do wonders – the key is keeping the information bite-sized, and focusing on product data and direct impact.”



Getting everyone on board wouldn’t have been possible had K-Rauta not been able to calculate the value of speed. “Being able to illustrate that better site speed could lead to a 25% increase in sales made C-levels aware of business value, and showed developers the impact of low hanging fruit,” says Olsson. “To effectively roll-out a project this big, you need decision makers as well as technical experts. It’s this multi-level collaboration which has allowed us to work efficiently while keeping everything in-house.”How putting a price on speed helped one retailer increase mobile revenue in just 2 months


Get my bi-weekly newsletter

"A great resource for anybody with an interest in the psychology of design, user behaviour and digital experiences."

From my newsletter