Your polar star should always be the mindset of the user. “The goal is to get rid of everything that doesn’t add to what the user is trying to do,” says Lee. Trim the fat of storytelling that doesn’t relate to the ultimate goal. You can always go back and add more high fives later.
High Fives, AI, and Connecting the Dots: MailChimp’s VP of Design on What Business can Learn from Design
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