Anton Sten

I help companies define, design and launch world-class digital products.

Don’t draw the UI, draw the priority

Someone gave me some great feedback in the moments when I’m struggling with a design: “Don’t draw the UI, draw the priority instead.”

What they meant by this is that I should go away and write a humble list of priorities for every project: most important info at the top -> least important info at the bottom. So instead of trying to figure out the order of the information in a component—like a card or a table or what have you, we should use this content audit to help define the visual priority of each bit.Don’t draw the UI, draw the priority

Newsletter

I write a newsletter every two-four weeks. I'll let you decide if it’s any good but people seem to stay on.

*In fact, thousands of smart people incl designers from Amazon, IDEO, Figma and Shopify

I’m on Twitter and Linkedin if you want to follow along. You can also e-mail me.