15 March 2018

Your competitors don’t matter

By signing up for your competitor’s product, all you get is feature parity.

By reading your competitor’s marketing, all your marketing starts to sound the same.

By reading about your competitor’s latest fundraise, all you get is anxiety that they’ll have more money to “out execute” you.

Sorry to throw Samsung under the bus, but what you get is a Samsung phone rather than the iPhone by spending any time at all looking at your competitors.Spencer Fry - Your competitors don’t matter