Toast

In collaboration with SuperFriendly, I had the opportunity to work on a fascinating project for Toast, a point-of-sale (POS) system targeting restaurants and cafes. Our mission was to create an online publication that could drive more website traffic, ramp up email signups, and strengthen brand loyalty.

We kicked things off with a face-to-face meeting in Boston, laying down the groundwork for Toast's market positioning and potential executions. To ensure our approach was spot-on, we conducted market research and aligned our strategy with Toast's predefined success metrics.

What followed was the creation of a design system to ensure a cohesive look and feel across the publication. A primary focus was on user-centric design, making it easy for visitors to navigate and find relevant content.

Throughout the project, we maintained open lines of communication with Toast, making sure we were hitting all the right notes with our strategy and design. The end result? An online publication that not only hit Toast's goals but surpassed them, proving the value of a well-executed, collaborative effort.