Mastering Freelance

All freelancers face the same challenges:
"What are you offering? Who are your clients? How do you find your clients? What should you charge them?"

As if finding the answers to those questions wasn’t hard enough, freelancing can get pretty lonely too – making it even harder. I want to help you avoid these struggles and find your success even faster.

Woman in cafe smiling
Woman in cafe smiling
Anton Sten and Taylor

Have you dreamed of freelancing while stuck in your cubicle? Have you already struck out on your own and are struggling to making ends meet? Don’t worry; you’re not alone. I set out on my freelancing journey ten years ago, struggled, found success, and haven’t looked back.

Mastering Freelance is a guidebook for you if you’re thinking about starting this journey but are unsure about all of the bits and pieces that are necessary.

The book covers things like finding your reason for freelancing (important), how to get your first clients (even more important), what to charge them (really really important).

To top it all off, I’ve picked the brains of some of the best freelancers in the world, including Jessica Hische, Dan Mall, Paul Jarvis, Kaleigh Moore and many others!

"It's rare to find someone who can help in so many areas at such a thoughtful and high level of quality"

Anton is a Renaissance man. It's rare to find someone who can help in so many areas at such a thoughtful and high level of quality. Anton makes any team better.

Dan Mall

Dan Mall

Founder & Creator Director, SuperFriendly

I’ve poured 10 years of freelancing experience into this book, so I’m confident that it’ll help you take confident steps towards success. I’ve intentionally kept it short; it’s just under 100 pages. Anyone can write a long book, but keeping it short and to the point required me to find the essence of every subject. A song doesn’t get better if it’s 10 minutes long versus 4, it’s just…longer.

I wrote Mastering Freelance to get to the core of the subject and get you out and applying it!

Sample chapters in the book includes:

Why freelance

One of the most important things in becoming successful is understanding your reason. Why are you freelancing? What is that you’ll want to achieve? Financial freedom? Flexibility? Being your own boss? Whatever your reasons are, understanding them is the first step towards becoming the best freelancer you can be.

Getting started

So you’re ready to get started, and you’ve just quit your job! Great! Now what…? Turns out, no clients will be knocking on your door the first day of business. I’ll outline all the steps I took to transition from working full-time to working my-times.

Selling & Pricing

One of the biggest concerns of freelancers are a variation of “How do I find clients?” and “What do I charge them?”. When you’re running your own business, this is something that you’re solely responsible for and that (obviously) is an important part of running your own business. Without paying clients, it’s just a hobby. I’ll teach you where to look for clients and what to charge them – with some help from Dan Mall who literally wrote the book on Pricing!

Making a successful career

If you’re not happy, no amount of money will make you successful. Learn to embrace your happiness, keep your ducks happily in a row, and keep a realistic understanding of success and how it relates to your life.


Even if you’re an introvert, you’ll be forced to communicate with clients, co-freelancers, and other stakeholders. I know this because I’ve been through all of it myself! Efficient communication is just showing up at the right time. Woody Allen was right: 90% of success is just showing up.


Digital marketing today is a mess and unless you’re a digital marketing expert knowing what to focus on can be a painful process. There’s just no time for a successful freelancer to provide value on Twitter and Facebook, run their blog, have a podcast, go to events, have webinars, and co-host a Slack group. So the key is selection. Let’s find out what works for you!

Realizing the people just starting off with freelancing aren’t always the wealthiest target audience, my goal is to provide as much valuable content at the lowest price possible. There are no “packages” (this is just a cheap way to upsell you more stuff). The book is completely free - you are more than welcome to name your own price.

"Whenever someone asks me if I know any good UX designers I always answer with Anton"

Whenever someone asks me if I know any good UX designers I always answer with Anton. He’s a great designer with superior business understanding who always put the user in the front seat and delivers bloody good work.

If you get a chance to work with Anton, don’t miss it.

Christian Wilsson

Christian Wilsson

Prev. Head of Design, Spotify