Esther Williams said, “wisdom is a useless gift unless you share it” and I couldn’t agree more.

I like to share what I have discovered about creating amazing user experiences, embracing creativity, and sustaining a successful freelancing career.


User Experiences that Matter (2016)
Mastering Freelance (2017)

If You're Getting Started in UX

What's a 'User Experience' Anyways?
How Do You Learn UX?
Working as a UX Designer

Next Steps in UX

Working as a UX Lead
Defining a UX Strategy
Writing as Part of the UX Process


AI Ethics - A New Skill for UX-Designers
Designer Ethics & The Moral Implications of our Apps
The Future of the UX-Designer
Voice Input’s Effect on Social Norms

The Work We Do

Chasing Growth
New Tools Don’t Always Equal Productivity
Why Designers Need to Write
The Tools I Use to Run My Business

Featured Writing & Interviews Elsewhere

Q&A With Anton Sten, Author of User Experiences that Matter - Adobe
What the F*#!ck is a UX Designer anyway - Working not Working
It’s Time for a Code of Ethics for Designers - Medium Modus
The Art of Going Freelance - .Net Magazine
It Takes Time - Being Freelance episode 100

From My Newsletter

Who’s listening?

UX of Email Newsletters

Working as a UX-lead

2018 in review

What’s my location?

I’m taking a break

Stay humble, stay eager

Back to Work!

Vanity Metrics

The Future of Retail

2017 review

What do you do?

Carpe Diem UX-designers

What´s Good Design?

Chasing Growth

A Redesign

Is Less More?

Why Simple is Hard

Pricing It Perfectly

Trusting Your Gut

Built to last

An Eye on the Future

UX Design explained

Bite-sized Posts

The Enemy

The Hot Potato Process

Leave the Phone at Home

Delight Comes Last

The Cost of Lies

Big Mood Machine

Simplicity is a war

The next iPhone

Leadership or management

Everyone should own a dog

Silence is gold

Cameras that understand

Humans, not users

Keeping AI Honest

Right to privacy

The State of UX in 2019

Why scrap scrappy?

Organized for browsing

The iPhone Franchise

Why Small Teams Win

The Bullshit Web

Just keep at it

Let them eat cake

Netflix Culture



Tech is not Neutral


Whose risk?

Why Small Teams Win

Phone Bored

Karim Rashid

Dieter Rams

Bleeding Out

Fake News is spam

Conversational Design


Bye bye Facebook


The seat at the table


Love letters to trees

Pricing Philisophy



Make me think

Hawaii Missile Alert

Why Design Systems fail

What You Build

Living a Testing Culture

Checkout for Winners

Creative Class

How To Predict Your Future



Design quotes




Designing for Mobile

Failure, Reflect, Renew


Working with me

Great user experience

Naming your icons


Sign up for updates

Sign up and you’ll get new writing about design in your inbox every two weeks.