I believe that understanding grows from exercising your knowledge. I don’t just write to inspire others, but to stay on the leading edge of this industry.

Sure, I’m super proud of the 20 years of design experience and 10 years of being a successful freelancer I have under my belt—sounds pretty legit, right?—but the truth is those years of experience came with tons of mistakes and setbacks.

The books below are handy collections of tips, hard-won wisdom, and general guidelines for what I’ve found works (and doesn’t work) in design and in freelancing. I hope they’ll be a guide for those taking their first steps into these areas and help budding designers and freelancers take a shortcut to success, with fewer tears and ramen meals.

User Experiences that Matter

User Experiences that Matter gives you an introduction to creating these great user experiences by focusing on the human being using the product.

Mastering Freelance

What are you offering? Who are your clients? How do you find your clients? Mastering Freelance is here to help you discover those answers and find success faster.

All posts

The next iPhone

Working as a UX-lead

Leadership or management

Everyone should own a dog

Silence is gold

Cameras that understand

Humans, not users

Keeping AI Honest

Right to privacy

2018 in review

What’s my location?

The State of UX in 2019

Why scrap scrappy?

I’m taking a break

Organized for browsing

Stay humble, stay eager

The iPhone Franchise

Why Small Teams Win

Back to Work!

The Bullshit Web

Just keep at it

Let them eat cake

Netflix Culture



Vanity Metrics

Tech is not Neutral


Whose risk?

Why Small Teams Win

Phone Bored

Karim Rashid

Dieter Rams

Bleeding Out

Fake News is spam

Conversational Design


Bye bye Facebook


The seat at the table


Love letters to trees

Pricing Philisophy



Make me think

The Future of Retail

Hawaii Missile Alert

2017 review

Why Design Systems fail

What You Build

Checkout for Winners

Living a Testing Culture

What do you do?

Creative Class

How To Predict Your Future

Carpe Diem UX-designers

What´s Good Design?

Chasing Growth



A Redesign

Design quotes




Designing for Mobile

Is Less More?

Why Simple is Hard

Pricing It Perfectly

Failure, Reflect, Renew

Trusting Your Gut

Built to last

An Eye on the Future


Working with me

UX Design explained

Great user experience

Naming your icons


I have an opening for new work in August 2019. Get in touch now to secure your slot.