Writing

Esther Williams said, “wisdom is a useless gift unless you share it” and I couldn’t agree more.

I like to share what I have discovered about creating amazing user experiences, embracing creativity, and sustaining a successful freelancing career.

Books

In 2016, I published my first book, ‘User Experiences that Matter’ followed by ‘Mastering Freelance’ the next year. I agree with Esther, what is knowledge if you don’t share it?

Newsletter

I write a newsletter every two-four weeks. I'll let you decide if it’s any good but people seem to stay on.

*In fact, thousands of smart people incl designers from Amazon, IDEO, Figma and Shopify

All writing

Imposter SyndromeMay 09, 2022
Did UX designers ruin fun for efficiency?May 02, 2022
Connecting the dotsApril 05, 2022
When will the Web grow up?January 31, 2022
Work is more than a list of tasksJanuary 19, 2022
Junior vs Senior: A ConversationJanuary 10, 2022
2021 - Year in ReviewDecember 20, 2021
Utilizing feedbackNovember 24, 2021
Exercising your potential: As ifNovember 01, 2021
Profits or cultureNovember 01, 2021
Break your own lawsOctober 11, 2021
What does "best" mean?September 22, 2021
Design Systems 101August 23, 2021
First to market don’t always succeedAugust 12, 2021
Defining the WHAT and WHY of Design PrinciplesAugust 05, 2021
Structure, Not Design By CommitteeJuly 30, 2021
Full-time? I feel a change comingJuly 05, 2021
Ethics in Design - Part 2June 08, 2021
Ethics in Design - Part 1May 31, 2021
Career trajectories aren’t a straight line - and that’s okMay 04, 2021
What are Design Principles? Part 4April 19, 2021
What are Design Principles? Part 3April 12, 2021
What are Design Principles? Part 2March 29, 2021
What are Design Principles? Part 1March 22, 2021
Home office or office at home?March 08, 2021
40 - halfway thereMarch 01, 2021
My typical dayJanuary 25, 2021
Looking back - 2020January 02, 2021
Restoring your team’s passionNovember 17, 2020
Creating connectionsNovember 02, 2020
Finding balance: giving in vs standing your groundOctober 05, 2020
Books that helped me growSeptember 21, 2020
Designers: design less, think moreSeptember 07, 2020
Working as a UX Lead - following upAugust 24, 2020
More isn’t betterAugust 10, 2020
The Tools I Use to Run My BusinessAugust 03, 2020
Summer updateJune 22, 2020
Managing a distributed teamJune 08, 2020
Stakeholder interviews: asking the right questionsMay 25, 2020
What you do ≠ what you areMay 11, 2020
Design better, not moreApril 27, 2020
Scoping & Running ProjectsApril 13, 2020
Why wireframes are becoming obsoleteMarch 30, 2020
Emotions and work - know yourselfMarch 16, 2020
All books are now freeMarch 16, 2020
Answering your question - How I designMarch 02, 2020
Understanding team cultureFebruary 17, 2020
UX: What happens when the user wants out?February 04, 2020
Redesign to learnJanuary 20, 2020
Year in review: 2019December 16, 2019
Who’s listening?December 02, 2019
Why Designers Need To Speak BusinessNovember 04, 2019
Choosing simple over complexOctober 21, 2019
Finding Your Professional PathOctober 08, 2019
Learning UX From The Real WorldSeptember 24, 2019
UX of Email NewslettersSeptember 09, 2019
Measuring UX with HEARTAugust 26, 2019
UX can’t be defined by one set of "rules"August 12, 2019
5 Years - 300+ Posts!July 30, 2019
Give them candy: small details make all the differenceJuly 16, 2019
Advertising: contextual vs. behavioral and why it mattersJuly 01, 2019
Let’s assemble like the Avengers and... do workJune 18, 2019
I’ve redesigned my website and it looks exactly the sameJune 04, 2019
Whose problem are you solving?May 20, 2019
Running my own company for ten yearsMay 05, 2019
Creating a UX StrategyApril 23, 2019
Working as a UX-leadApril 08, 2019
Working as a UX designerMarch 25, 2019
What’s the meaning of work?March 11, 2019
What is worth waiting for?February 25, 2019
Voice assistants - are they really the future?February 11, 2019
Writing as part of the UX processJanuary 28, 2019
Prescribed Technological Therapy: Is this our future?January 14, 2019
2018 in reviewDecember 28, 2018
What’s my location?December 17, 2018
Seth Godin: A lesson in good content creationDecember 03, 2018
How Playing Games Helped Me Succeed at BusinessNovember 19, 2018
I’m taking a breakOctober 22, 2018
Stay humble, stay eagerOctober 08, 2018
What about ’my’ responsibilities?September 24, 2018
Serving your customer, valuing yourselfSeptember 10, 2018
Voice Input’s Effect on Social NormsAugust 28, 2018
Back to Work!August 13, 2018
Five questions UX employers should be askingJuly 23, 2018
Tech Sector Values are Broken?July 02, 2018
Confirmation Bias in DesignJune 25, 2018
Designer Ethics & The Moral Implications of our AppsJune 11, 2018
AI Ethics - A New Skill for UX-DesignersMay 28, 2018
How do you learn UX?May 14, 2018
Vanity MetricsApril 26, 2018
Design Systems: Better UX through Defined StandardsApril 16, 2018
What’s a ‘User Experience’ Anyways?April 02, 2018
New Tools Don’t Always Equal ProductivityMarch 20, 2018
Voice Input is the Next Big Thing - Or is It?March 04, 2018
A better user experience...or?February 19, 2018
Reflections on working on an iPadFebruary 11, 2018
How to succeed at freelancingFebruary 06, 2018
The Future of RetailJanuary 22, 2018
2017 reviewJanuary 08, 2018
Measure your worth, know your motivationsDecember 12, 2017
The secret formula for great user experiencesNovember 27, 2017
Enjoyable UX vs. Usable UXNovember 14, 2017
What do you do?October 31, 2017
Calling bullshit on ‘Apple is really bad at design’October 16, 2017
UX-writer: A New term, a Big NeedOctober 03, 2017
Stop Saying E-mail is BrokenSeptember 25, 2017
Carpe Diem UX-designersSeptember 11, 2017
What´s Good Design?September 04, 2017
Chasing GrowthAugust 29, 2017
Are Your Customers Flowers or Plants?August 21, 2017
A RedesignAugust 15, 2017
The One Ingredient All Great User Experiences ShareAugust 09, 2017
True fans or just followers?July 05, 2017
Now that Apple is talking about AR and VR, should we be too?June 26, 2017
Think like an artist to create better designsJune 20, 2017
Investing in businesses and productsJune 13, 2017
Become a better UX-designer with these three wordsJune 08, 2017
The future of the UX-DesignerMay 30, 2017
Why Designers Need to WriteMay 25, 2017
Understanding Great User ExperiencesMay 17, 2017
The Possibilities of Automated Personalized ContentMarch 20, 2017
Is Less More?March 06, 2017
Designing for AccessibilityFebruary 21, 2017
Why Simple is HardFebruary 07, 2017
Becoming a Better DesignerJanuary 19, 2017
Without Struggle, There Isn’t SuccessJanuary 05, 2017
Email Marketing: High Returns, Low InvestmentDecember 10, 2016
Apple is User Hostile… Or is it?November 28, 2016
Pricing It PerfectlyNovember 22, 2016
Habits: Small Actions can have Big ResultsOctober 31, 2016
From Idea to Market: Launching a ProductSeptember 12, 2016
What do Conversions Mean to You?August 23, 2016
5Things Football can Teach Us About Building ProductsJuly 11, 2016
Trusting Your GutJune 27, 2016
What are Bots and Why are They Important?June 10, 2016
Change is Quick, Results Take TimeMay 30, 2016
Making Promises Your Clients Will FeelMay 17, 2016
Designing with Emotions in MindApril 30, 2016
UX Design as a Problem SolverApril 18, 2016
The Life of a Freelancer Shouldn’t be a Lonely OneApril 11, 2016
The Secret Feature that Everyone Knows AboutApril 04, 2016
No One Really Knows What They Want AnywayMarch 21, 2016
Built to lastMarch 07, 2016
Be the Butcher not the SupermarketFebruary 22, 2016
The Interactive Car DashboardFebruary 09, 2016
Simplicity – Be Your Own MVPJanuary 25, 2016
Why User Experiences MatterJanuary 12, 2016
An Eye on the FutureDecember 16, 2015
The Fundamentals of Good UXDecember 07, 2015
The Extra Effort for Great UXNovember 03, 2015
Everyone is a UX-designer and Why I Hate the TermOctober 19, 2015
Growing Relationships by Understanding ValuesSeptember 03, 2015
UX is Much More than SoftwareAugust 24, 2015
Hey Siri, what’s the future of user interfaces?August 11, 2015
Understanding Pain Dream FixJuly 28, 2015
I am Professional Because I am PersonalJuly 13, 2015
Working with UX-designers and getting results!June 16, 2015
What is the cost of sharing?June 03, 2015
Freelancer for Life: 5 Reasons Why This WorksMay 12, 2015
Understanding UI DesignApril 14, 2015
UX Design explainedApril 14, 2015