Apple VP Nick Law: creative agencies must learn new capabilities or they’re f*cked

Well, that’s a problem with the word ‘digital’. This is why I always thought the title of chief digital officer was absurd. It’s like saying ‘chief air officer’. Everything is digital. You can’t compare a very narrow set of formats that constitute traditional advertising – broadcast, print, direct, radio – with digital. Digital is a suite, not just of platforms where you can buy media, but also of utility, of services, of transactions, of business. Digital is a membrane over society now. It’s central to the way we operate as humans.*[Apple VP Nick Law: creative agencies must learn new capabilities or they’re fcked](https://www.contagious.com/news-and-views/creative-agencies-must-change-to-survive-digital-world-says-apples-nick-law)**