Anton Sten

I help companies define, design and launch world-class digital products.

Why Small Teams Win

Ringelmann’s experiment consisted in letting twenty students alone and in groups on a five-meter rope, the other end of which led to a dynamometer. When two people pulled together on the rope, each of them performed on average only 93% of what he had before achieved alone. In three people it was still 85%, at four 77%, until in a group of eight people everyone provided an average of 50% of his most performance.Why Small Teams Win And Bigger Ones Fail

Six people made the original Legend of Zelda. Just five people made the original Super Mario Bros which is still one of the best video games ever made. Small teams, big things.

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I write a newsletter every two-four weeks. I'll let you decide if it’s any good but people seem to stay on.

*In fact, thousands of smart people incl designers from Amazon, IDEO, Figma and Shopify

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