Anton Sten

I help companies define, design and launch world-class digital products.

The Tools I Use to Run My Business

As you may know, I don’t think new tools are key to success - hard work is. That said, coming from someone who loves to try out all the new shiny things, I think it make sense to compile a list of the tools that stuck with me.


My website runs Gatsby and is served from Netlify. I’m really happy with this combination. Netlify offers amazing features at a really reasonable price point (mostly free).

For privacy-focused, simple analytics I use Fathom*, it’s one of the products that you immediately can tell that it’s built with love. If you want dead simple analytics that respect your users privacy - Fathom is for you. (Fast Company listed them as one of the options to ditch Google Analytics which, let’s be honest, no one really knows how to use.)

My newsletter is sent through EmailOctopus*, after trying out basically every email service (Drip, Convertkit, Mailchimp, Substack to name a few).

I prefer the simplicity of Gumroad for selling my books. Their pricing model is good and their easy to get started with!


I do all my design work in Figma. I really, really like the simplicity of working in Figma.

The first app I install is always 1Password. It stores all of my password and their 2FA-logins. This is a life-saver as it allows me to have custom, full-length secure passwords for every website I use. It’s the one app I don’t think anyone should be without.

I’m tracking my time with Harvest and use them for sending invoices too.

I keep track of things to do in Things. I don’t have a fancy GTD systems all set up, rather something far simpler.

For writing, I like Notion. It’s simple and lightweight. It exports markdown and it’s easy for me and my editor to co-create in.

I use a combination of Typeform and Stripe to schedule and charge for 1-1 coaching. I prefer Zoom for online calls.

For international payments, I enjoy using Transferwise*.


I’m blessed with having my own office space and the tools I use here are carefully selected. After years of using a Macbook Pro with an external monitor, I finally took the leap in 2017 to switch to an iMac. The iMac is one of the best Apple products there is imho; the screen is amazing, the computer looks great and works like a charm. I use a Macbook Pro 16” for traveling and an iPad Pro for entertainment.

One of the first bigger expenses I allowed my newly founded company to take on was this Herman Miller Aeron chair. Never regretted it. I have a HAY Desk.

Doxie Go is perhaps one of my best tech purchases. This purchase has paid itself multiple times over.

* = this is an affiliate link, meaning we’ll both get a small reward if you click the link and sign up.


I write a newsletter every two-four weeks. I'll let you decide if it’s any good but people seem to stay on.

*In fact, thousands of smart people incl designers from Amazon, IDEO, Figma and Shopify

I’m on Twitter and Linkedin if you want to follow along. You can also e-mail me.