The Tools I Use to Run My Business

As you may know, I don’t think new tools are key to success - hard work is. That said, coming from someone who loves to try out all the new shiny things, I think it make sense to compile a list of the tools that stuck with me.

Website

My website is a static generated website which is technical lingo meaning that it’s not Wordpress and it doesn’t require a database. This is great because it allows it to run a lot faster and there’s nothing evil people can hack into. I’m happy with the setup I have now, I can write content on both my computer and my iPad and as soon as I commit the changes to Github, Netlify automatically builds and publishes a new website. I could not recommend Netlify higher and the fact that it’s FREE is one of the great wonders of the world. Their application looks amazing, performs great and they offer things like a great CDN, free SSL and image optimizing.

I use GoSquared for analytics as I think they offer the best graphical interface for understanding my visitors in a clear and easy way. This site no longer tracks you through any Google service. GoSquared is one of the biggest costs I currently have for my website but I use their tool every day.

My newsletter is sent through Buttondown (after trying Mailchimp, Drip, Convertkit, Mailerlite and then Mailchimp again, and then Convertkit again!). If you’re like me and just want a simple user interface that sends emails to people on a list then Buttondown is for you. No sequences, no automations, no marketing and certainly no postcards (wtf Mailchimp).

I prefer the simplicity of Gumroad for selling my books.

Software

I have my entire computer synced and automatically backed up to Dropbox. If my computer would crash, I’d have a new one fully restored within a couple of hours. There’s no price tag on that.

I do all my design work in Figma. I was really hesitant to the whole “work-in-the-browser” setup but their app makes me forget about that. It does offer some clear advantages as developers on PC can access my files and there’s no need for Zeplin or Invision anymore.

Whenever I get a new device, be it a computer or a phone, the first app I install is always 1Password. It stores all of my password and their 2FA-logins. This is a life-saver as it allows me to have custom, full-length secure passwords for every website I use. It’s the one app I don’t think anyone should be without.

I’m tracking my time with Harvest and use them for sending invoices too. It’s great to get automatic reminders of invoices that aren’t paid!

I keep track of things to do in Things. I don’t have a fancy GTD systems all set up, rather something far simpler.

For writing, I like Notion. It’s simple and lightweight. It exports markdown and it’s easy for me and my editor to co-create in.

Office

I’m blessed with having my own office space and the tools I use here are carefully selected. After years of using a Macbook Pro with an external monitor, I finally took the leap in 2017 to switch to an iMac. The iMac is one of the best Apple products there is imho; the screen is amazing, the computer looks great and works like a charm. I use a Macbook Pro 13” for traveling and an iPad Mini for entertainment.

One of the first bigger expenses I allowed my newly founded company to take on was this Herman Miller Aeron chair. Never regretted it. I have two IKEA SKARSTA desks.

I’m using both Spotify and Apple Music and everything plays through a HomePod.

Doxie Go is perhaps one of my best tech purchases. I use it to scan receipts that sync to a Dropbox folder (that my accountant has access to). The Doxie Q looks great but I’ve used Doxie Go for years and years and it just keeps going. This purchase has paid itself multiple times over.

Office Office

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Books

User Experiences that Matter (2016)
Mastering Freelance (2017)

If You're Getting Started in UX

What's a 'User Experience' Anyways?
How Do You Learn UX?
Working as a UX Designer

Next Steps in UX

Working as a UX Lead
Defining a UX Strategy
Writing as Part of the UX Process

Thought-pieces

AI Ethics - A New Skill for UX-Designers
Designer Ethics & The Moral Implications of our Apps
The Future of the UX-Designer
Voice Input’s Effect on Social Norms

The Work We Do

Chasing Growth
New Tools Don’t Always Equal Productivity
Why Designers Need to Write
The Tools I Use to Run My Business

Featured Writing & Interviews Elsewhere

Q&A With Anton Sten, Author of User Experiences that Matter - Adobe
What the F*#!ck is a UX Designer anyway - Working not Working
It’s Time for a Code of Ethics for Designers - Medium Modus
The Art of Going Freelance - .Net Magazine
It Takes Time - Being Freelance episode 100

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UX of Email Newsletters

Working as a UX-lead

2018 in review

What’s my location?

I’m taking a break

Stay humble, stay eager

Back to Work!

Vanity Metrics

The Future of Retail

2017 review

What do you do?

Carpe Diem UX-designers

What´s Good Design?

Chasing Growth

A Redesign

Is Less More?

Why Simple is Hard

Pricing It Perfectly

Trusting Your Gut

Built to last

An Eye on the Future

UX Design explained

Bite-sized Posts

The Enemy

The Hot Potato Process

Leave the Phone at Home

Delight Comes Last

The Cost of Lies

Big Mood Machine

Simplicity is a war

The next iPhone

Leadership or management

Everyone should own a dog

Silence is gold

Cameras that understand

Humans, not users

Keeping AI Honest

Right to privacy

The State of UX in 2019

Why scrap scrappy?

Organized for browsing

The iPhone Franchise

Why Small Teams Win

The Bullshit Web

Just keep at it

Let them eat cake

Netflix Culture

Skype

Unfoundered

Tech is not Neutral

Productivity

Whose risk?

Why Small Teams Win

Phone Bored

Karim Rashid

Dieter Rams

Bleeding Out

Fake News is spam

Conversational Design

Dropbox

Bye bye Facebook

Cuba

The seat at the table

Givenchy

Love letters to trees

Pricing Philisophy

Specialize

Personas

Make me think

Hawaii Missile Alert

Why Design Systems fail

What You Build

Checkout for Winners

Living a Testing Culture

Creative Class

How To Predict Your Future

Github

Medium

Design quotes

Enough

Why?

ARKit

Designing for Mobile

Failure, Reflect, Renew

Growth

Working with me

Great user experience

Naming your icons

Conversations

All writing

The Enemy

The Hot Potato Process

Leave the Phone at Home

UX of Email Newsletters

Delight Comes Last

The Cost of Lies

Big Mood Machine

Simplicity is a war

The next iPhone

Working as a UX-lead

Leadership or management

Everyone should own a dog

Silence is gold

Cameras that understand

Humans, not users

Keeping AI Honest

Right to privacy

2018 in review

What’s my location?

The State of UX in 2019

Why scrap scrappy?

I’m taking a break

Organized for browsing

Stay humble, stay eager

The iPhone Franchise

Why Small Teams Win

Back to Work!

The Bullshit Web

Just keep at it

Let them eat cake

Netflix Culture

Skype

Unfoundered

Vanity Metrics

Tech is not Neutral

Productivity

Whose risk?

Why Small Teams Win

Phone Bored

Karim Rashid

Dieter Rams

Bleeding Out

Fake News is spam

Conversational Design

Dropbox

Bye bye Facebook

Cuba

The seat at the table

Givenchy

Love letters to trees

Pricing Philisophy

Specialize

Personas

Make me think

The Future of Retail

Hawaii Missile Alert

2017 review

Why Design Systems fail

What You Build

Checkout for Winners

Living a Testing Culture

What do you do?

Creative Class

How To Predict Your Future

Carpe Diem UX-designers

What´s Good Design?

Chasing Growth

Github

Medium

A Redesign

Design quotes

Enough

Why?

ARKit

Designing for Mobile

Is Less More?

Why Simple is Hard

Pricing It Perfectly

Failure, Reflect, Renew

Trusting Your Gut

Built to last

An Eye on the Future

Growth

Working with me

UX Design explained

Great user experience

Naming your icons

Conversations