New Tools Don’t Always Equal Productivity

Juventus and new tools

There’s a new show on Netflix that I’ve really been enjoying. It’s about the Italian football team Juventus and it’s been great. Even if I’m fully committed to Liverpool, I’ve noticed that my feelings for Juventus have grown stronger. They recently beat Tottenham in order to proceed to the quarter finals in the Champions League and I happily celebrated with them. I know what you’re thinking… Is he really writing a post about an Italian football team? Kind of, but not really.

You see, unlike certain other teams, Juventus is focused on it’s traditions and heritage. Football today is much more about making enormous amounts of money and the speed which you grow your supporters. If we think back to ten years ago, people didn’t know ‘the other team’, Manchester City, as Manchester United always had a huge following that extended beyond their borders.

Designers and developers today fall into the same reasoning when choosing tools. For a lot of years, Photoshop was the undisputed king of the scene. Then Sketch came along and most of us felt hesitated to move to it. Now? Tools seem to be launched every day that encourage us to use them because they are just so much better and will make you more productive! Sketch itself is only eight years old - and really less than two of those were as a serious contender - and is already considered an ‘old’ tool. Try Figma! InVision Studio! Some other tool! As of writing this, I just got a link sent to me with the title ‘20 more UX Tools to try’. Me? I’m no longer so sure that’s the best path.

Look, productivity isn’t about “motivation.” If you think it is, you’ve already lost. Productivity is about understanding what you really want to do, then building systems to make it work for you. The goal isn’t Inbox Zero. (Who gives a shit?) Your goal is to enable yourself to perform at your very best, every day, and over the course of weeks and months and years.Productivity advice for the weird - Ramit Sethi

Productivity equals what works, not what’s newest

Ramit shows us that we may not being working in a way that supports our success. Instead we focus on the non-essentials like what to-do app we should use to “increase our productivity” and what that ‘life-hack’ of the day is that will solve all our work problems. His pyramid of productivity prioritizes the activities that grow your productivity and minimize those that just get in the way. Many choose to ignore this “boring” way of doing work because it isn’t new and sexy like spending time exploring new tools. They may be setting up themselves for failure.

Step 1: Fundamentals (~50%) You should choose to spend the majority of your time ensuring stability in everything you do. Establishing a stable working environment, good sleep habits, and understanding what work you are doing lays the base of the pyramid. Activities like these deserve most of our attention.

Step 2: Psychology (~40%) Your ability to set boundaries, handle setbacks, and have a positive, open-minded attitude define how you do work. Working on skills like these makes up the center of the pyramid and equips you to remove distraction while sharpening your focus on the work needing to be done.

Step 3: Details (~10%) This step is where most of us (myself included) seem to focus about 90% of our attention. We are always looking for the next tool (program, app, hardware, peripheral) that will boost/support our work. Instead, how about using this time to build a standard tool kit? What works best for what you, as long as it is efficient, will probably be a tool you are already really familiar with. Rather than chasing that next ‘best’ thing, let’s stick to what works.

All said, I love trying new things - sketching on iPad, trying out Figma, and prototyping in all of the different new tools. All of these things are awesome. However, using the new, great tool(s) will never be a replacement for actually doing the work. Our ultimate goal is to get the work done. Why are we letting other things get in the way?

Back to football: While Manchester City and Paris St. Germain are new and exciting for football fans, Juventus’ history and traditions were what drew me in. Thanks to Netflix, I now have a deeper understanding of a team that I may not have considered before. It’s not because they’re new, it’s because they are established. What’s new will come and, eventually, go. History and traditions stay.

Get more writing like this

Sign up and get new writing, just like this, every other two weeks. Unsubscribe any time (I'm not a dickhead).

Latest writing

Delight Comes Last

The Cost of Lies

Big Mood Machine

Simplicity is a war

The next iPhone

Working as a UX-lead

Leadership or management

Everyone should own a dog

Silence is gold

Cameras that understand

Humans, not users

Keeping AI Honest

Right to privacy

2018 in review

What’s my location?

The State of UX in 2019

Why scrap scrappy?

I’m taking a break

Organized for browsing

Stay humble, stay eager

The iPhone Franchise

Why Small Teams Win

Back to Work!

The Bullshit Web

Just keep at it

Let them eat cake

Netflix Culture



Vanity Metrics

Tech is not Neutral


Whose risk?

Why Small Teams Win

Phone Bored

Karim Rashid

Dieter Rams

Bleeding Out

Fake News is spam

Conversational Design


Bye bye Facebook


The seat at the table


Love letters to trees

Pricing Philisophy



Make me think

The Future of Retail

Hawaii Missile Alert

2017 review

Why Design Systems fail

What You Build

Checkout for Winners

Living a Testing Culture

What do you do?

Creative Class

How To Predict Your Future

Carpe Diem UX-designers

What´s Good Design?

Chasing Growth



A Redesign

Design quotes




Designing for Mobile

Is Less More?

Why Simple is Hard

Pricing It Perfectly

Failure, Reflect, Renew

Trusting Your Gut

Built to last

An Eye on the Future


Working with me

UX Design explained

Great user experience

Naming your icons


Due to a late cancellation on a project, I have availability from August 19. Let's talk!