Anton has been across every aspect of the new website build and has given crucial advice in between the design & dev team and the company directors. His advice has been crucial to the success of the new store.

Frank Body

Optimizing conversions while staying on-track with a strong brand personality for Australia’s number one babe; Frank.

​​Frank Body, an e-commerce company founded in Australia, makes and sells coffee-based body scrubs. They’re known around the world for their sassy brand personality (by Willow & Blake) and stylish design (by Love+Money). ​​ ​​​Originally launched from the shared office space of Willow & Blake, Frank Body is now a global player with more than $20 million in annual revenue. But while Frank Body has nailed creating a unique brand voice, the company realized they needed to improve the user experience of their online store. This was the start of our long-term relationship.

Small changes = big $$$

​​I worked on the entire Frank Body buying process to ensure a cohesive, even enjoyable, user experience from end to end. At a high level, this involved improving the kinds of things every website needs to do well, like accessibility and page speed, and defining and answering user flow questions like what happens when a user orders something, and what happens when a product ships. But conversion optimization also entails paying attention to smaller but just as crucial details, like making sure CTAs are clear and eye-catching; using familiar, consistent terms in navigation and across the site; and building product pages so the three most important things—product name, price, CTA—are front and center, which is also important for Google search rank. All combined, and voila, you have yourself a high-converting great online store.

Social guyLeveraging the use of social media was one of the key successes of Frank so clearly it should it's featured prominently on the main page.

​​While this might sound like a lot of work, it really isn’t. Conversion optimization can be done quickly and can result in thousands of dollars more in sales. Optimizing your e-commerce website is a common-sense move and often isn’t a large investment in terms of time, money, or technical changes. ​​ ​​Sometimes it’s the smallest things that make the biggest difference.

Selected cases

I would LOVE to share all my projects with you, but the simple truth is... I can't. I've signed a bunch of NDA's that keep me from telling all the juicy details, but here's a couple that I've gotten permission to share!

I helped Toast create a new publication for restaurateurs: A place full of inspiration, knowledge, and helpful resources.​
Helping facility managers track energy consumption and make proactive choices, for higher revenue and a healthier environment​ 🌿
Optimizing conversions while staying on-track with a strong brand personality for Australia’s number one babe; Frank.
Helping Telia revitalize their support pages with more options, intuitive tools, and a responsive design.
Helping businesses in Järfälla to flourish through more accessible help and online tools.
Making practical, important information accessible and easy to find for 20,000 Falkenberg-ians.
Created an accessible, lightweight easy to navigate website for everyone interested in visiting the beautiful city of Falkenberg.
Helping Nationalencyklopedin modernize their visual identity, make it more digitally accessible and developed a design system.
Lead UX for Apotek Hjärtat, Sweden's second largest pharmacy, for 6 months during a larger website improvement.

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