Forward Operators

Having worked with Zbigniew Sobiecki (I am glad he’s fine with me simply calling him ‘Z’) on Delio, I was excited when he reached out and wondered if I would be interested in helping him and his team define the user experience of their new AI LLM.

Defining principles

Defining principles

Defining principles

Having played around with Chat GPT, I was familiar with its technical capabilities but knew that it was possible to use the technology for much greater experiences, both visually and technically. I helped the team at Forward Operators to define the principles and guidelines of the user experience and visual design. Having worked with Hanna Edghill on multiple occasions before, it was an easy decision to bring her in to bring the motion to life.

"He is able to think about complex problems on so many levels"

I brought Anton on to explore some new ideas after we've met working on another project before. Anton is very thoughtful. I like how he is able to think about complex problems on so many levels at once before landing on a solution that fits specific context perfectly. Communication is another skill that Anton has definitely mastered. He explains his ideas very clearly and it's always a pleasure to collaborate!

Zbigniew Sobiecki

Zbigniew Sobiecki

CTO, Forward Operators

Year

Client

Work

Agency

2022 -

Lead Product Design for app and web

-

2023

UX principles for new AI

-

2022 - 2023

Front Gate Tickets

UX lead for new purchasing experience

Tractorbeam

2023

Design system

-

2022

Volumental

User experience exploration

-

2022

Tradestation

Onboarding redesign

Sennep

2021 - 2022

Acting Head of User Experience

-

2021

Google

UX lead for new experience guidelines

Product

2021

Delio

User experience consulting

Product

2021

Lead product design for app experience

Product

2020 - 2021

Lead product design for app experience

ueno

2020

UX Director

SuperFriendly

2020

Barkbox

App strategy

-

2020

Karma

Lead product design + Design system

-

2020

Alight

Onboarding redesign

-

2019

Falkenberg Municipality

UX and visual design for website

-

2019

Lyko

App strategy

Avensia

2019

UX and visual design for website

SuperFriendly

2019

IKEA

UX lead for sourcing and supplier tool

-

2019

Enjay

Website

Malmö Reklambyrå

2018

Nationalencyklopedin

Design system and rebrand

-

2018

Apotek Hjärtat

Lead product design

Thinkable

2017

Lysa

Dashboard

-

2015 - 2019

Keystone

Lead product design + Design system

-

2015

Swedbank

Future of banking exploration

Thinkable

2015

ICA

In-store purchasing experience

R/GA

2015

Nudie Jeans

E-commerce

-

2014

Volvo

Website redesign

Mobiento

2014 - 2017

Frank Body

Purchasing experience optimization

-

2013 - 2018

E.on

Product design for B2B tool

-

2013

HOPE

E-commerce

-

2012

IKEA

Design - STOCKHOLM Launch

-

2013

Suzuki

Website design

Autoglobal

2012

Spotify

Desktop application user experience

-

2012

Schildts & Söderström

Website design

-

2011 - 2012

IKEA

UX lead for ikea.com redesign

-

2010

iZettle

App beta

-

2009

Mercedes-Benz

Websites and campaigns for Danish market

Bates Y&R

2008

Hyresgästföreningen

Website

ANR BBDO

2005

Björn Borg

Website

Starring

2005

Pfizer

Website

Starring

2004

Spray

Design lead for “Make love not spam”

Starring

2002

GB Glace

Website

Projector

2002

Tiger of Sweden

Visuals for AW02

-