Working with Anton was like catching up with a childhood friend.. Instantly he understood our situation, challenges as desires, and was able to give raw, honest, constructive feedback. He truly understands the business part and is able to conceptualise complex scenarios into clean UX designs that appeal the end user. Working with Anton was a grateful experience and I strongly recommend him for a positive and painless workflow.
Kristján Fannar<br>Destination developer, Destination Falkenberg
Kristján Fannar
Destination developer, Destination Falkenberg


​​​​Cities and municipalities tend to focus their web presence on the practical and governmental matters in their area. Falkenberg wanted to show that they aren’t like everyone else. They chose to create a website that wasn’t just an informational government site, but that spoke to everyone—locals, tourists, or people just passing through. They wanted people to know that in Falkenberg, there’s always something to do and something new to explore.

Know your users

​​I was tasked with creating the structure, information architecture, and the visual design of the website. One of the design challenges was that our target audience and their needs were just about as diverse as one could imagine. A given user could be looking for information about a museum, a restaurant, a place to stay for their visit, or even a good place for a stroll in the forest. ​​ ​​We quickly recognized that since the site’s users would often be literally mobile—out and about, exploring the town—the mobile version of the site had to be a top priority, as well as the usual suspects: speed, accessibility, and discoverability.

Three main optionsUsers get greeted with what's happening today, our recommendations and a Falkenberg Bucket list.

A new way to filter

​​Discoverability is an interesting component. You want to use design patterns that users immediately feel familiar with. Users who know what they are looking for should be able to find their page immediately, through search and/or browsing the website. However, users who aren’t sure what they’re looking for need to be presented with a smorgasbord of clear options. ​​ ​​That’s why we decided to try a new set of filters. Rather than having traditional position-based filters like “Restaurants,” “Theaters,” or “Nature,” we experimented with feelings and activities. This lead to filtering events and places based on things like “Laughter” or “Eating.” Selecting “Eating” would deliver the expected restaurant choices, of course, but it also might suggest you pack a picnic basket and have lunch out in the open.

Filter your wayInstead of filtering for 'restaurants' or 'cafés', we wanted to experiment with filtering by actions; 'eating', 'sleeping' or 'enjoying the day'

Launching this robust, exciting new way to explore Falkenberg was just the first part of this project. We then moved on to the nitty-gritty of presenting practical city information in a clear and findable way for Falkenberg’s residents.

Selected cases

I would LOVE to share all my projects with you, but the simple truth is... I can't. I've signed a bunch of NDA's that keep me from telling all the juicy details, but here's a couple that I've gotten permission to share!

I helped Toast create a new publication for restaurateurs: A place full of inspiration, knowledge, and helpful resources.​
Helping facility managers track energy consumption and make proactive choices, for higher revenue and a healthier environment​ 🌿
Optimizing conversions while staying on-track with a strong brand personality for Australia’s number one babe; Frank.
Helping Telia revitalize their support pages with more options, intuitive tools, and a responsive design.
Helping businesses in Järfälla to flourish through more accessible help and online tools.
Making practical, important information accessible and easy to find for 20,000 Falkenberg-ians.
Created an accessible, lightweight easy to navigate website for everyone interested in visiting the beautiful city of Falkenberg.
Helping Nationalencyklopedin modernize their visual identity, make it more digitally accessible and developed a design system.
Lead UX for Apotek Hjärtat, Sweden's second largest pharmacy, for 6 months during a larger website improvement.

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