Falkenberg

Know your users

​​I was tasked with creating the structure, information architecture, and the visual design of the website. One of the design challenges was that our target audience and their needs were just about as diverse as one could imagine. A given user could be looking for information about a museum, a restaurant, a place to stay for their visit, or even a good place for a stroll in the forest. ​​ ​​We quickly recognized that since the site’s users would often be literally mobile—out and about, exploring the town—the mobile version of the site had to be a top priority, as well as the usual suspects: speed, accessibility, and discoverability.

A new way to filter

​​Discoverability is an interesting component. You want to use design patterns that users immediately feel familiar with. Users who know what they are looking for should be able to find their page immediately, through search and/or browsing the website. However, users who aren’t sure what they’re looking for need to be presented with a smorgasbord of clear options. ​​ ​​That’s why we decided to try a new set of filters. Rather than having traditional position-based filters like “Restaurants,” “Theaters,” or “Nature,” we experimented with feelings and activities. This lead to filtering events and places based on things like “Laughter” or “Eating.” Selecting “Eating” would deliver the expected restaurant choices, of course, but it also might suggest you pack a picnic basket and have lunch out in the open.