Destination developer, Destination Falkenberg
Falkenberg
Know your users
I was tasked with creating the structure, information architecture, and the visual design of the website. One of the design challenges was that our target audience and their needs were just about as diverse as one could imagine. A given user could be looking for information about a museum, a restaurant, a place to stay for their visit, or even a good place for a stroll in the forest. We quickly recognized that since the site’s users would often be literally mobile—out and about, exploring the town—the mobile version of the site had to be a top priority, as well as the usual suspects: speed, accessibility, and discoverability.
A new way to filter
Discoverability is an interesting component. You want to use design patterns that users immediately feel familiar with. Users who know what they are looking for should be able to find their page immediately, through search and/or browsing the website. However, users who aren’t sure what they’re looking for need to be presented with a smorgasbord of clear options. That’s why we decided to try a new set of filters. Rather than having traditional position-based filters like “Restaurants,” “Theaters,” or “Nature,” we experimented with feelings and activities. This lead to filtering events and places based on things like “Laughter” or “Eating.” Selecting “Eating” would deliver the expected restaurant choices, of course, but it also might suggest you pack a picnic basket and have lunch out in the open.
Launching this robust, exciting new way to explore Falkenberg was just the first part of this project. We then moved on to the nitty-gritty of presenting practical city information in a clear and findable way for Falkenberg’s residents.
Selected cases
I would LOVE to share all my projects with you, but the simple truth is... I can't. I've signed a bunch of NDA's that keep me from telling all the juicy details, but here's a couple that I've gotten permission to share!
I helped Toast create a new publication for restaurateurs: A place full of inspiration, knowledge, and helpful resources.
Helping facility managers track energy consumption and make proactive choices, for higher revenue and a healthier environment 🌿
Optimizing conversions while staying on-track with a strong brand personality for Australia’s number one babe; Frank.
Helping Telia revitalize their support pages with more options, intuitive tools, and a responsive design.
Making practical, important information accessible and easy to find for 20,000 Falkenberg-ians.
Created an accessible, lightweight easy to navigate website for everyone interested in visiting the beautiful city of Falkenberg.
Helping Nationalencyklopedin modernize their visual identity, make it more digitally accessible and developed a design system.
Lead UX for Apotek Hjärtat, Sweden's second largest pharmacy, for 6 months during a larger website improvement.