User Experiences that Matter

Great user experiences create happy, loyal users. They love spending time and money with companies who have invested in their experience. But where do you start in creating a great user experience? Let this book help you with that.Get the book

What's inside

With so many wildly successful businesses out there, we are left wondering what they did to get there and how they stay there. Is there a magic bullet? Did they make a deal with the devil? The answer is actually far more simple than you’d imagine. It turns out that they just value their customers by creating great user experiences for them. Whether it’s their product, their website, or even their customer service – a business rises or falls on the experience their customers have.

In User Experiences that Matter, I give you an introduction to creating great user experiences by focusing on the human using the product.

What is UX Design?

Let’s start by understanding what User Experience really is, what it isn’t, and why it matters. Our first chapters will clear these up as I think it’s important that we are all on the same page.

  • UX Design Explained
  • UI Design – UX’s Nephew
  • What UX Is and What It Isn’t
  • Everyone is a UX Designer, Even You!
  • The Extra Effort for Great UX
  • UX Design as a Problem Solver

Hear It From the Professionals

One of the virtues I hold dear as a UX Designer is my curiousity about how things work. I’ve had the opportunity to meet and work with so many talented people that I could likely do an entire book with just interviews.

  • Emil Ovemar, TocaBoca
  • Marcus Woxneryd, ustwo
  • James Gill, GoSquared
  • Paul Jarvis
  • Mikael Cho, Unsplash
  • Kieran Rheaume, DesignerNews

Designing for People

User Experiences are created out of love and a deep desire to make things better. These final chapters will cover just this – the importance of creating something for PEOPLE rather than “users”.

  • Growing Relationsships by Understanding Value
  • Time vs. Attention
  • UX is Much More Than Software
  • MVP – Minimum Viable Product
  • Pain, Dream, Fix
  • Designing with Emotions in Mind
  • Change is Quick, Results Take Time
  • Built to Last

Get the book

Get User Experiences that Matter and get all my insight into how to craft your customer’s experiences and grow your business. The book is completely free - you are more than welcome to name your own price.

Get the book

About the author

Anton believes in helping those around him create amazing user experiences through hard work and attention to detail. For the past 20 years, he has worked in the digital space gaining experience and insight into how to best impact the design world. Since starting his freelance business 10 years ago, he has worked with companies like IKEA and Spotify to deliver one of a kind experiences to their users.
Recently Anton has shared what he has learned through his books, User Experiences that Matter and Mastering Freelance. These provide the unique opportunity to help those just starting out find success in their fields.


I write a newsletter every two-four weeks. I'll let you decide if it’s any good but people seem to stay on.

*In fact, thousands of smart people incl designers from Amazon, IDEO, Figma and Shopify