Anton Sten

I help companies define, design and launch world-class digital products.

Living among baby robots

“The real problem is that the car is too safe, they have to learn to be aggressive in the right amount.” Even more difficult, they must understand the complex, local culture of driving in each location.How I kicked my email compulsion{:target=”_blank”}

Even most humans have trouble understanding and adapting to local culture of driving. Driving in Sweden is very different from driving in just Italy or France. The Middle East or even the US is something entirely different too. Thinking that driving patterns for a self-driving car could be linear is as naive as thinking that every user of your product thinks and acts in the same way.

Newsletter

I write a newsletter every two-four weeks. I'll let you decide if it’s any good but people seem to stay on.

*In fact, thousands of smart people incl designers from Amazon, IDEO, Figma and Shopify

I’m on Twitter and Linkedin if you want to follow along. You can also e-mail me.