Toast

Product design, 2019 - 2019

Boosting Engagement for Toast: Crafting a Resource Publication with High Impact

In collaboration with SuperFriendly, I had the opportunity to work on a fascinating project for Toast, a point-of-sale (POS) system targeting restaurants and cafes. Our mission was to create an online publication that could drive more website traffic, ramp up email signups, and strengthen brand loyalty.

We kicked things off with a face-to-face meeting in Boston, laying down the groundwork for Toast's market positioning and potential executions. To ensure our approach was spot-on, we conducted market research and aligned our strategy with Toast's predefined success metrics.

What followed was the creation of a design system to ensure a cohesive look and feel across the publication. A primary focus was on user-centric design, making it easy for visitors to navigate and find relevant content.

Throughout the project, we maintained open lines of communication with Toast, making sure we were hitting all the right notes with our strategy and design. The end result? An online publication that not only hit Toast's goals but surpassed them, proving the value of a well-executed, collaborative effort.

Anton taught us how to really serve our users

Anton has the rare ability to engage with user insights and business needs to produce a truly remarkable experience, which resulted in a product that outperformed our goals. Anton is open to exploring all kinds of solutions, and he taught us how to really serve our users. I'm grateful to have worked with him.

Rachael Perry Editor-in-Chief, Toast

It's rare to find someone who can help in so many areas at such a thoughtful and high level of quality

Anton is a Renaissance man. It's rare to find someone who can help in so many areas at such a thoughtful and high level of quality. Anton makes any team better.

Dan Mall Founder & Creator Director, SuperFriendly

2024

Summer Health Product design lead

2023

Forward Operators Product design
Front Gate Tickets Product design lead
Loom Design system
Summer Health Product design lead

2022

Front Gate Tickets Product design lead
Summer Health Product design lead
Titan Space Head of User Experience
Tradestation Product design lead
Volumental Product design lead

2021

Chubb Head of User Experience
Delio Product design lead
Eobuwie Product design lead
Google Product design lead
Titan Space Head of User Experience
Żabka Product design lead

2020

Alight Product design lead
Barkbox App strategy
Herman Miller UX director
Karma Product design lead
Żabka Product design lead

2019

Enjay Product design
Falkenberg Product design lead
Hyper Island Speaker
IKEA Product design lead
Keystone Product design lead
Lyko Product design lead
Toast Product design

2018

Apotek Hjärtat Product design lead
E.on Product design lead
Hyper Island Speaker
Keystone Product design lead
Nationalencyklopedin Design system

2017

E.on Product design lead
Frank Body Purchasing experience optimization
Hyper Island Speaker
Keystone Product design lead
Lysa Product design

2016

E.on Product design lead
Frank Body Purchasing experience optimization
Hyper Island Speaker
Keystone Product design lead

2015

E.on Product design lead
Frank Body Purchasing experience optimization
Hyper Island Speaker
ICA Product design
Keystone Product design lead
Nudie Jeans Product design lead
Swedbank Product design

2014

Clas Ohlson App strategy
E.on Product design lead
Frank Body Purchasing experience optimization
Hyper Island Speaker
Volvo Product design

2013

E.on Product design lead
HOPE Product design lead
Hyper Island Speaker
Suzuki Design

2012

Hyper Island Speaker
IKEA Product design lead
Suzuki Design

2011

FJORD Product design
Hyper Island Speaker
IKEA Product design lead

2010

Bea Åkerlund Design
CDON Design
Hyper Island Speaker
iZettle Product design

2009

Hyper Island Speaker
Mercedes-Benz Design
Post Danmark Design

2008

Hyper Island Speaker
Hyresgästföreningen Design

2007

Hyper Island Speaker

2006

Hyper Island Speaker

2005

Björn Borg Design
Hyper Island Speaker
Pfizer Design

2004

Hyper Island Speaker
Spray Design

2002

GB Glace Design