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About me I am a positive minded guy in my late twenties. I support Liverpool FC, love music and enjoy Apple products. I am happily married and have a wonderful dog named Meta. I love French things. |
Strengths I have nearly 10 years of experience (see below) in Art Direction and my strengths are strategy & concepts, design work ranging from corporate sites to web2.0 to fashion/lifestyle, trends in digital media and utilization of digital media. See my resumé below or download as PDF. |
Contact me Feel free to email me on anton@lepetitgarcon.com or give me a call on +46 733 142934. You’ll also find me on Twitter and LinkedIn. |
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| Work experience | ||||||
| Mubito Creative Director Malmö, Sweden November 2008 - April 2009 Mubito filed for bankrupcy in April |
Mubito offered a unique direct-to-consumer platform for the music and entertainment industry. I had an overall responsibility for all creative work. I was also guiding and managing the creative team (both front-end coders and designers, around 10-15 persons) and I was responsible for developing the Mubito brand. Anton has a strong hands-on grasp of new media space and understands the implications of social networking and the new world of communication better than any creative I've met. I learn about a lot of new tools and apps from Anton. Personally, Anton is an intelligent, easy-going guy who's fun to work with. There's always time to discuss something interesting." Andrew Martyn, Founder, Mubito Michael Bayler, Owner, Michael Bayler and Associates (business partner) |
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| Bates Y&R Senior Art Director Copenhagen, Denmark January 2008 - November 2008 |
Bates Y&R is winner of the Advertising Effectiveness Awards 2004-2008 in Denmark. I was responsible for concept creation as well as art direction for interactive media. I was also responsible for trends in digital media to ensure highest quality in creativity and effectiveness. Clients: Chrysler, Dodge, Danske Spil, DSB, Mercedes-Benz and Post Danmark Søren Nohr, Partner, copywriter and creative chief, Bates Y&R Working with Anton means that, as a Project Manager, you can always be sure that you will be able to deliver to the client with quality and on time." Pål Katsler , Director, Digital Media , Bates Y&R |
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| ANR.BBDO Web Director Stockholm, Sweden August 2006 - January 2008 |
ANR.BBDO is considered amongst the best advertising agencies in Sweden and part of the BBDO network. I was responsible for concept creation and art direction and for interactive media. Managing projects in partnership with agencies like B-reel and Acne Digital and educating the company about digital media. Clients: Bredbandsbolaget, Hyresgästföreningen, Mercedes-Benz, Arla, Majblomman and Folksam Ulrika Schreil, Account Manager, ANR.BBDO |
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| Starring Art Director Stockholm, Sweden July 2004 - August 2006 |
Starring (formerly Moonwalk Sthlm and now Syrup Sthlm) is one of Sweden's most awarded agencies. I worked as an Art Director on major projects like amfpensions.se, ica.se, hm.com as well as Guldagget-winner Spray (Make Love not Spam). Clients: AMF Pension, Pfizer, ICA, Björn Borg, Trygg Hansa, Ticket, H&M, SBAB and Spray CG Neuman, Owner, Starring Ltd AB |
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| Le Petit Garcon Founder / Art Director Global 2003 - 2007 |
Art direction and Animation work for selected clients, mostly within fashion, technology and music. Clients: Nokia, Diesel, Tiger of Sweden and Blueprint. |
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| Projector Designer / Art Director Stockholm, Sweden June 2002 - June 2004 |
Formerly known as Kabel New Media, I was Designer / Art Director on major projects like gb.se and award winning campaigns for Absolut Vodka (Absolut Stella and Absolut Vanilia). I was also part of the creative team that was responsible for the launch of Ben & Jerry?s in Sweden.
Clients: GB Glace, Absolut Vodka, Electrolux, Ben & Jerry's and EMI Virgin Dan Lindgren, Interactive Designer, Projector | |||||
| Lateral Art Director / Internship London, United Kingdom June 2001 - December 2001 |
Design internship as a part of my education at Hyper Island. I worked heavily on interactive pieces for Levi's US as well as award winning campaigns for RSPCA. Clients: Levi's, the RSPCA and Boddingtons |
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| Education | ||||||
| Hyper Island New Media Design Karlskrona, Sweden August 2000 - May 2002 |
Internationally acclaimed as one of the worlds best educations within new media | |||||
| Awards and achievements | ||||||
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Hyper Island RMI Berghs Hyper Island The FWA Guldägg 2004 Taschen 2002 Cresta 2002 The FWA Cannes Cyber Nom. Revolution Award NMA Effectivness |
Responsible for their Portfolio-module, assigning lecturers and quality of student portfolios Speaker at RMI Berghs 2005 & 2006 about creativity online Speaker at Hyper Island 2005 & 2006 about creativity online Björn Borg / S/S Collection 2006 Spray/Lycos - Make Love Not Spam Taschens 1000 favorite websites Absolut Vanilia Absolut Vanilia Absolut Vanilia Levi's - Lost Change RSPCA Online 2001 |
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