Anton Sten is an award-winning freelance Creative Director / Art Director with a focus on digital media.
For portfolio: www.lepetitgarcon.com

About me

I am a positive minded guy that have been working with digital media since 1996. I have worked for web agencies as well as traditional advertising networks like BBDO and Bates - always with a focus on digital media.
I am currently available for freelance work. I also run my own digital design studio, Le Petit Garcon.

I support Liverpool FC, love music and enjoy Apple products. I am happily married and have a wonderful dog named Meta.

Services

I help individuals and companies to create online strategies and concepts, help them with trends in digital media and how to utilize digital media. Then I help them convert the strategies into beautiful and user friendly design.

I have more than 10 years of experience in Art Direction and do design work for agencies globally. I am based in Sweden but usually handle work remotely and on location for meetings and presentations.

Project proposal

If you would like to discuss a project or an opportunity, please feel free to email me on anton@lepetitgarcon.com or give me a call on +46 733 142934.
My complete portfolio is available upon request.

You can follow me on Twitter and view my profile on LinkedIn.

Clients

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Awards & Honors

Hyper Island Master Class
Q&A on future of advertising and how digital will affect structures in advertising
Hyper Island 2009
Responsible for their Portfolio-module, assigning lecturers and quality of student portfolios
RMI Berghs
Speaker at RMI Berghs 2005 & 2006 about creativity online
Hyper Island
Speaker at Hyper Island 2005 & 2006 about creativity online
The FWA
Björn Borg / S/S Collection
Guldägget 2004
Spray/Lycos - Make Love Not Spam
Taschen 2002
Taschens 1000 favorite websites
Cresta Award
Absolut Vanilia
The FWA
Absolut Vanilia
Cannes Cyber Nom.
Absolut Vanilia
Revolution Award
Levi's - Lost Change
NMA Effectivness
RSPCA Online 2001

Work experience

  • Le Petit Garcon
  • Creative Director / Founder
  • Global
  • April 2009 - Present

Le Petit Garçon is a small digital design studio working with digital media and it’s endless possibilities. We develop concepts, strategies and design for digital channels; websites, iPhone apps and interactive displays. Working with clients from all over the world gives me a much broader spectrum of clients and projects than I've ever had before. Thanks to e-mail and Skype, communicating is a seamless experience.

  • Jamie Collinsworth
  • Creative Recruiter
  • FJORD

“We hired Anton for some freelance design work at Fjord and were thrilled with the results. Not only was he very responsive during the project briefing and negotiation process, he also was very flexible to our demanding project start time and schedule. Once the work was under way, we realized Anton is extremely creative with a high-standard for what he produces. His design aesthetic is quite sophisticated and it's obvious he sincerely cares about going the extra mile for his clients. We look forward to collaborating with Anton again in the future!”

  • Asif Ansari
  • Creative Director
  • The Duffy Agency

“Anton was instrumental in providing excellent creative direction and support for a web project we worked on. Not only is he very talented and knowledgeable on digital and everything related to the web, he's also a great guy to work with. I would have no hesitation in working with him again, should the opportunity present itself.”

  • Alexander Rauser
  • CEO
  • Omnia Connect

“Anton is an excellent art director. He understands requirements and contributes with creativity. From research to strategy and creative execution Anton delivers great work on a constant basis.”

  • Johan Ejermark
  • Partner
  • Everysport & Mobenga

“Anton has helped us out on several projects and I am really impressed with his work. He has been a great resource on both art direction and strategy. He is very creative and has a sense of detail and finish that really stands out. It has been a pleasure working with Anton and I hope to do so in the future as well.”

  • Mubito
  • Creative Director
  • Malmö, Sweden
  • November 2008 - April 2009
  • Mubito filed for bankruptcy in April 2009.

Mubito offered a unique direct-to-consumer platform for the music and entertainment industry. I had an overall responsibility for all creative work. I was also guiding and managing the creative team (both front-end coders and designers, around 10-15 persons) and I was responsible for developing the Mubito brand.

  • Andrew Martyn
  • Founder
  • Mubito

Anton has a great knack of understanding not only the principles of design, but more importantly the user or commercial needs driving a particular creative challenge. We worked on numerous new media design and communication related projects together. Anton has a strong hands-on grasp of new media space and understands the implications of social networking and the new world of communication better than any creative I've met. I learn about a lot of new tools and apps from Anton.

Personally, Anton is an intelligent, easy-going guy who's fun to work with. There's always time to discuss something interesting.”

  • Michael Bayler
  • Owner
  • Michael Bayler and Associates

“Anton is an excellent creative director combining efficiency with great openness and energy. We worked together in challenging conditions and achieved strong, tangible results. Anton is also a delight to spend time with and I consider him a friend as well as a valuable colleague.”

  • Dan Kennedy
  • Head of Project Delivery
  • Mubito

“Anton is an experienced and passionate Creative Director, with a great creative design mind, and the ability to deliver on this vision. Anton is also a great colleague - relaxed and fun to be around in a working environment, whilst maintaining the drive and focus required to exceed every client expectation.”

  • Bates Y&R
  • Senior Art Director
  • Copenhagen, Denmark
  • January 2008 - November 2008

Bates Y&R is winner of the Advertising Effectiveness Awards 2004-2008 in Denmark. I was responsible for concept creation as well as art direction for interactive media. I was also responsible for trends in digital media to ensure highest quality in creativity and effectiveness.

Clients: Chrysler, Dodge, Danske Spil, DSB, Mercedes-Benz and Post Danmark
  • Søren Nøhr
  • Creative Chief
  • Bates Y&R

“I think very highly of Anton. He understands (or writes) a concept beyond on- and offline level and is capable of transforming it into eyecatching, sometimes thougthful digital communication. He understands the people-side of the net and is able to work with it - which is quite rare in the ad-busines. On top of all that he has a really nice kind of non-swedish underplayed humour.”

  • Pål Katsler
  • Director, Digital Media
  • Bates Y&R

“Anton is a very talented creator and also a person that I have enjoyed working with immensely. A definitive strength of his is that his creative solutions are also valid from a commercial point-of-view without losing creative edge. Working with Anton means that, as a Project Manager, you can always be sure that you will be able to deliver to the client with quality and on time.”

  • ANR.BBDO
  • Web Director
  • Stockholm, Sweden
  • August 2006 - January 2008

ANR.BBDO is considered amongst the best advertising agencies in Sweden and part of the BBDO network. I was responsible for concept creation and art direction and for interactive media. Managing projects in partnership with agencies like B-reel and Acne Digital and educating the company about digital media.

Clients: Bredbandsbolaget, Hyresgästföreningen, Mercedes-Benz, Arla, Majblomman and Folksam
  • Ulrika Schreil
  • Account Manageer
  • ANR.BBDO

Anton is a valued co-worker, always delivering great design. He is also one of the most well-oriented online-art directors I ever had the pleasure of working with; always keeping an eye out for new trends within design and tech within the fields of digital media.”

  • Starring
  • Art Director
  • Stockholm, Sweden
  • July 2004 - August 2006

Starring (formerly Moonwalk Sthlm and now Syrup Sthlm) is one of Sweden's most awarded agencies. I worked as an Art Director on major projects like amfpensions.se, ica.se, hm.com as well as Guldagget-winner Spray (Make Love not Spam).

Clients: AMF Pension, Pfizer, ICA, Björn Borg, Trygg Hansa, Ticket, H&M, SBAB and Spray
  • Projector
  • Designer
  • Stockholm, Sweden
  • June 2002 - June 2004

Formerly known as Kabel New Media, I was Designer / Art Director on major projects like gb.se and award winning campaigns for Absolut Vodka (Absolut Stella and Absolut Vanilia). I was also part of the creative team that was responsible for the launch of Ben & Jerry’s in Sweden.

Clients: GB Glace, Absolut Vodka, Electrolux, Ben & Jerry's and EMI Virgin
  • Lateral
  • Designer / Intern
  • London, UK
  • 2001

Design internship as a part of my education at Hyper Island. I worked heavily on interactive pieces for Levi's US as well as award winning campaigns for RSPCA.

Clients: Levi's, the RSPCA and Boddingtons

Education

  • IHM Business School
  • Business Marketing
  • Malmö, Sweden
  • 2010

An advanced business programme in marketing, economics and leadership.

  • Hyper Island
  • New Media Design
  • Karlskrona, Sweden
  • August 2000 - May 2002

Internationally acclaimed as one of the worlds best educations within new media.