Anton Sten

I help companies define, design and launch world-class digital products.

Speed matters: Why working quickly is more important than it seems

The obvious benefit to working quickly is that you’ll finish more stuff per unit time. But there’s more to it than that. If you work quickly, the cost of doing something new will seem lower in your mind. So you’ll be inclined to do more.

The converse is true, too. If every time you write a blog post it takes you six months, and you’re sitting around your apartment on a Sunday afternoon thinking of stuff to do, you’re probably not going to think of starting a blog post, because it’ll feel too expensive.

What’s worse, because you blog slowly, you’re liable to continue blogging slowly—simply because the only way to learn to do something fast is by doing it lots of times. Speed matters: Why working quickly is more important than it seems

This is something I struggle with too. Writing posts for my newsletters often feel like a bit of a chore, just because it takes me hours. But what if I committed to being OK with not making it perfect? With not making each post at least >1000 words?


I write a newsletter every two-four weeks. I'll let you decide if it’s any good but people seem to stay on.

*In fact, thousands of smart people incl designers from Amazon, IDEO, Figma and Shopify

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