Anton Sten

I help companies define, design and launch world-class digital products.

Why Small Teams Win

Research shows that as teams grow in size, individual contributions and effort start to decline. This was most famously shown in a study by French Professor Maximilian Ringelmann. In a simple experiment, participants had to pull on a rope. When it was just one participant, he or she would give a 100%, but as the number of participants increased, individual effort declined significantly. At eight people, individual effort was as low as 50%.Why Small Teams Win

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I write a newsletter every two-four weeks. I'll let you decide if it’s any good but people seem to stay on.

*In fact, thousands of smart people incl designers from Amazon, IDEO, Figma and Shopify

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