User Experiences that Matter

With so many wildly successful businesses out there, we often wonder what they did to get there and how they stay there. Is there a magic bullet? Did they make a deal with the devil? The answer is actually far more simple than you’d imagine. It turns out that they just value their customers by creating great user experiences for them. Whether it’s their product, their website, or even their customer service – a business rises or falls on the experience their customers have.

User Experiences that Matter gives you an introduction to creating these great user experiences by focusing on the human being using the product. Let’s get you on the path on creating happy, loyal customers!

What is UX Design?

Let’s start by understanding what User Experience really is, what it isn’t, and why it matters. Our first chapters will clear these up as I think it’s important that we are all on the same page.

Creating User Experiences

One of the virtues I hold dear as a UX Designer is my curiousity about how things work. I’ve had the opportunity to meet and work with so many talented people that I could likely do an entire book with just interviews.

Designing for People

User Experiences are created out of love and a deep desire to make things better. These final chapters will cover just this – the importance of creating something for PEOPLE rather than “users”.