Anton Sten

I help companies define, design and launch world-class digital products.

No Share Buttons on Mobile Sites

Only 2 out of every 1000 mobile web users ever tap a custom share button—like even once—according to a Moovweb study. We found similarly tiny numbers during our research designing Philly.com and verticals for About.com. That means people are over 11 times more likely to tap a mobile advertisement than a mobile share button for Facebook, Twitter, Pinterest, etc.

Excellent piece by Josh Clark over at Bigmedium on share buttons on mobile sites. I wrote about my thoughts on share buttons in general a couple of years ago; What’s the cost of sharing? and Increase conversions by removing social media buttons.

Newsletter

I write a newsletter every two-four weeks. I'll let you decide if it’s any good but people seem to stay on.

*In fact, thousands of smart people incl designers from Amazon, IDEO, Figma and Shopify

I’m on Twitter and Linkedin if you want to follow along. You can also e-mail me.