Can you be creative just by creating?

Hello!

I’m back with another response to a reader’s question. This is becoming a thing, isn’t it? The questions you all have been sending have been unique and, at times, challenging to answer. Those are the best kinds!

This week, Nadia asks a simple question that has so many possible answers and a big part of that is how we define one term. Creativity. The concept that creativity results in innovation is… complex and simple at the same moment. Take a few minutes and read my response and keep those questions coming!

→ Can you be creative just by creating?

Thanks,
Anton

User Experiences that Matter is getting a BIG update…

My first book, User Experiences that Matter first launched in 2017 but these past months, I’ve worked with my editor to make a ton of great edits and additions to it. It’ll be out in the next weeks and you’ll be the first to know :)

Words I’m carrying with me this week

“When you’re playing a point, it has to be the most important thing in the world. But when it’s behind you—it’s behind you. This frees you to fully commit to the next point with intensity, clarity, & focus. Negative energy is wasted energy.”

Roger Federer in his commencement speech at Dartmouth