Anton Sten

I help companies define, design and launch world-class digital products.

Make me think

Fortunately, UX (User eXperience) designers have found ways to design beautiful interfaces that are easy to use. Their process can resemble a philosophical enquiry, where they constantly asks questions such as: What is this really about? How do we perceive this? What is our mental model?

Today, as a result of their efforts, we interact with wonderfully designed interfaces. Designers have been taming complexity for us. They make extremely sophisticated technology appear simple and easy to use.

But we don’t see — let alone understand — what is going on behind the scenes, behind the simple appearance. We are kept in the dark.



We fail to appreciate and to empathise because we don’t understand what is going on.

Make me think

I gave this a solid 50 👏🏼 on Medium. You should too.

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I write a newsletter every two-four weeks. I'll let you decide if it’s any good but people seem to stay on.

*In fact, thousands of smart people incl designers from Amazon, IDEO, Figma and Shopify

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