# Anton Sten

> Anton Sten is a product designer with 29 years of experience building user-centered digital products for startups and enterprises. He writes regularly about UX strategy, design systems, design leadership, and how AI is reshaping the design craft.

This file points to the most useful pages on antonsten.com — a personal portfolio and writing archive covering 500+ articles on product design, plus case studies, a book, and a newsletter. Individual article URLs follow the pattern `https://www.antonsten.com/articles/{slug}`.

## Key pages

- [About](https://www.antonsten.com/about): Background, experience, and how Anton works
- [Work](https://www.antonsten.com/work): Selected product design case studies
- [Writing](https://www.antonsten.com/articles): Full archive of articles on design and UX
- [Products People Actually Want](https://www.antonsten.com/books/products-people-actually-want): Anton's book — a practical guide to building products people actually want
- [Testimonials](https://www.antonsten.com/testimonials): Feedback from clients and collaborators
- [Newsletter](https://www.antonsten.com/newsletter): Monthly essays on design, UX, and AI
- [Now](https://www.antonsten.com/now): What Anton is currently focused on
- [Contact](https://www.antonsten.com/contact): How to get in touch

## Recent writing

- [The basement firm](https://www.antonsten.com/articles/the-basement-firm): Running five local AI agents named after TV characters, and why playing with the tools beats the productivity claims
- [Taste isn't a screenshot](https://www.antonsten.com/articles/taste-isnt-a-screenshot): Collecting inspiration isn't taste — real taste is the thousand no's, not the one yes
- [Onboarding is a transaction](https://www.antonsten.com/articles/onboarding-is-a-transaction): Onboarding is a rare moment of full user attention and clear intent — don't rush it
- [Build something silly](https://www.antonsten.com/articles/build-something-silly): Why non-technical people should build with AI rather than just read about it
- [2025 Year in Review](https://www.antonsten.com/articles/2025): A look back at Anton's 2025
- [Vibe coding for designers](https://www.antonsten.com/articles/vibe-coding-for-designers): An honest breakdown of how Anton builds and maintains antonsten.com with AI
- [The hidden cost of shipping too fast](https://www.antonsten.com/articles/the-hidden-cost-of-shipping-too-fast): Why clarity about progress matters more than raw velocity
- [When execution gets easy, taste gets harder](https://www.antonsten.com/articles/when-execution-gets-easy-taste-gets-harder): How the designer's role expands as AI takes over execution
- [Henry Ford's horse problem wasn't about imagination](https://www.antonsten.com/articles/henry-ford-horse-problem): Why the "faster horses" quote defends lazy research
- [From powerful to personal: Where design is heading](https://www.antonsten.com/articles/from-powerful-to-personal-where-design-is-heading): How design is shifting toward personalization, accelerated by AI
- [AI will happily design the wrong thing for you](https://www.antonsten.com/articles/ai-will-happily-design-the-wrong-thing-for-you): AI amplifies whatever you bring to it — understand the problem first
- [How to stand out when anyone can build anything](https://www.antonsten.com/articles/how-to-stand-out-when-anyone-can-build-anything): Standing out is about fundamentally different skills, not better tools