New isn’t always better, but it makes the old feel worse

Yesterday, while I was having the tires changed on my car, I had to borrow one to get me around. I took this opportunity to borrow the newest version of the car I currently have and experience the differences – like trying an iPhone 6S when you are used to an iPhone 6 – even though the look identical. When I first took this brand new car for a drive, I wasn’t overwhelmed. Sure the technology was newer and better and they have surely been working to catch up with the user experience of forefront brands like Tesla. It was good, but it wasn’t a totally new experience.

The big aha-moment rather came moments ago when I picked up my car. It felt so stiff and old! The technology was ancient! The interiors were clumsy and inferior! And although I had only had the newer version for 24 hours, I had already gotten used to a keyless experience and almost forgot the keys in my car when I had parked it…

This got me thinking about how we experience much of the same phenomenon with technology and websites. It’s often not the initial experience that’s the one we remember, but rather the bad experience that truly makes us cherish the great one! My iPhone 7+ felt pretty large when I got it but it wasn’t something out of the ordinary. Now, when I pickup a normal sized iPhone, it feels so tiny! We don’t think about the ease of TouchID until we have an experience where it doesn’t work (or worse, isn’t available!).

So while first impressions do last, perhaps we don’t always truly benefit from them until we’ve put them into perspective?

Get more writing like this

Sign up and get new writing, just like this, every other two weeks. Unsubscribe any time (I'm not a dickhead).

Latest writing

Delight Comes Last

The Cost of Lies

Big Mood Machine

Simplicity is a war

The next iPhone

Working as a UX-lead

Leadership or management

Everyone should own a dog

Silence is gold

Cameras that understand

Humans, not users

Keeping AI Honest

Right to privacy

2018 in review

What’s my location?

The State of UX in 2019

Why scrap scrappy?

I’m taking a break

Organized for browsing

Stay humble, stay eager

The iPhone Franchise

Why Small Teams Win

Back to Work!

The Bullshit Web

Just keep at it

Let them eat cake

Netflix Culture



Vanity Metrics

Tech is not Neutral


Whose risk?

Why Small Teams Win

Phone Bored

Karim Rashid

Dieter Rams

Bleeding Out

Fake News is spam

Conversational Design


Bye bye Facebook


The seat at the table


Love letters to trees

Pricing Philisophy



Make me think

The Future of Retail

Hawaii Missile Alert

2017 review

Why Design Systems fail

What You Build

Checkout for Winners

Living a Testing Culture

What do you do?

Creative Class

How To Predict Your Future

Carpe Diem UX-designers

What´s Good Design?

Chasing Growth



A Redesign

Design quotes




Designing for Mobile

Is Less More?

Why Simple is Hard

Pricing It Perfectly

Failure, Reflect, Renew

Trusting Your Gut

Built to last

An Eye on the Future


Working with me

UX Design explained

Great user experience

Naming your icons


Due to a late cancellation on a project, I have availability from August 19. Let's talk!