Checkout for Winners

Great notes from Luke W from Andrey Lipattsev’s talk Checkout for Winners.

Bullet points that stuck out to me:

  • The Web is better than ever before. You can build fast, rich, app-like experiences but many companies opt to route people to native experiences instead of optimizing the Web experiences. That needs to change.
  • On mobile, 54% of people quit checkout if they are asked to sign-up. 92% will give up if they don’t remember a password or user name.
  • AliExpress had a 41% higher sign-in rate, 85% fewer sign-in failures, and 11% better conversion rate when they added One tap.
  • The Guardian gained 44% more cross-platform signed-in users with One tap.
  • We still buy things online by filling in Web forms. This introduces a lot of friction at a critical point.
  • 2-5minutes is the average for checkout times on the Web. The PaymentRequest API reduces this effort to 30seconds.

Reducing friction is critical in every user experience and interaction. I’m delighted everytime I need to sign into an app or a page and I see the small 1Password icon in the signup fields. Anything that’s reducing the boring tasks (like manually entering data into fields) makes for a better experience.

Reducing checkout time from 2-5 minutes to 30 seconds is insane and there’s no wonder that the conversions are up. If anything, I’m surprised they’re not up by more.

Get more writing like this

Sign up and get new writing, just like this, every other two weeks. Unsubscribe any time (I'm not a dickhead).

Latest writing

Big Mood Machine

Simplicity is a war

The next iPhone

Working as a UX-lead

Leadership or management

Everyone should own a dog

Silence is gold

Cameras that understand

Humans, not users

Keeping AI Honest

Right to privacy

2018 in review

What’s my location?

The State of UX in 2019

Why scrap scrappy?

I’m taking a break

Organized for browsing

Stay humble, stay eager

The iPhone Franchise

Why Small Teams Win

Back to Work!

The Bullshit Web

Just keep at it

Let them eat cake

Netflix Culture

Skype

Unfoundered

Vanity Metrics

Tech is not Neutral

Productivity

Whose risk?

Why Small Teams Win

Phone Bored

Karim Rashid

Dieter Rams

Bleeding Out

Fake News is spam

Conversational Design

Dropbox

Bye bye Facebook

Cuba

The seat at the table

Givenchy

Love letters to trees

Pricing Philisophy

Specialize

Personas

Make me think

The Future of Retail

Hawaii Missile Alert

2017 review

Why Design Systems fail

What You Build

Checkout for Winners

Living a Testing Culture

What do you do?

Creative Class

How To Predict Your Future

Carpe Diem UX-designers

What´s Good Design?

Chasing Growth

Github

Medium

A Redesign

Design quotes

Enough

Why?

ARKit

Designing for Mobile

Is Less More?

Why Simple is Hard

Pricing It Perfectly

Failure, Reflect, Renew

Trusting Your Gut

Built to last

An Eye on the Future

Growth

Working with me

UX Design explained

Great user experience

Naming your icons

Conversations

Want a UX-course in your inbox? Get it for free!

close