I had the opportunity to work with Eobuwie, a European shoe retailer, to design a shopping app that would cater to the needs of shoe lovers across Europe. With an extensive collection of over 10,000 products, we recognized the need for an intuitive and easy-to-use app that would enable shoppers to easily browse and filter the products to find exactly what they need.

As the leader of the UX team, my primary focus was on defining the app's framework and structure to ensure that it delivers an exceptional user experience. We conducted extensive research to understand the needs of our target audience and incorporated those insights into the app's design. We prioritized features that made the shopping experience more straightforward and enjoyable, like easy-to-use filters, personalized recommendations, and a simple checkout process.