Investing in things that don’t go out of style

The best business advice we ever got is from Jeff Bezos from Amazon.com (Jeff bought a small piece of our company in 2006). He told us “Find the things that won’t change in your business and invest heavily in those things.”



He explained it like this… “Take Amazon for example… 10 years from now people aren’t going to say ‘I wish Amazon shipping was slower’ or ‘I wish Amazon had a worse selection’, so we invest heavily in fast shipping and a broad selection.”

So what are those things for us? 10 years from now people aren’t going to say “I wish Basecamp was harder to use” or “I wish Basecamp was slower and less reliable” or “I wish it took longer to get an answer from someone at Basecamp”, so we invest heavily in infrastructure, great design, and customer service.Investing in things that don’t go out of style

I write a newsletter every two-four weeks. I'll let you decide if it’s any good but people seem to stay on. In fact, thousands of smart people incl. designers from Amazon, IDEO, Figma and Shopify are subscribers.

It is not always the most entertaining, nor the most educational.

loïc limbio

subscriber

I write a newsletter every two-four weeks. I'll let you decide if it’s any good but people seem to stay on. In fact, thousands of smart, humble people incl. designers from Amazon, IDEO, Figma and Shopify are subscribers.

By joining my list, you’ll also get access to our Slack community. It’s all free and you can leave whenever you want.

For project inquiries or coaching, please email me.
This website uses no cookies and no tracking.
Just simple privacy-focused analytics. Like the web should be 🖤