---
title: "How putting a price on speed helped one retailer increase mobile revenue in just 2 months"
description: "How K-Rauta calculated the business value of site speed to convince stakeholders and achieve a 25% increase in sales."
date: "2020-01-15T00:00:00.000Z"
canonical: "https://www.antonsten.com/articles/how-putting-a-price-on-speed-helped-one-retailer-increase-mobile-revenue-in-just-2-months/"
---

> While Olsson himself was immediately sold by the idea, convincing K-Rauta’s internal stakeholders of the need for speed was less easy. “It’s difficult to connect speed with revenue, which understandably doesn’t sit well with most C-levels. I’ve learned that having a checklist or one-pager that stresses the importance of speed can do wonders – the key is keeping the information bite-sized, and focusing on product data and direct impact.”
>
> ...
>
> Getting everyone on board wouldn't have been possible had K-Rauta not been able to calculate the value of speed. “Being able to illustrate that better site speed could lead to a 25% increase in sales made C-levels aware of business value, and showed developers the impact of low hanging fruit,” says Olsson. “To effectively roll-out a project this big, you need decision makers as well as technical experts. It’s this multi-level collaboration which has allowed us to work efficiently while keeping everything in-house.”
>
> — [How putting a price on speed helped one retailer increase mobile revenue in just 2 months](https://www.thinkwithgoogle.com/intl/en-154/insights-inspiration/case-studies/how-putting-price-speed-helped-one-retailer-increase-mobile-revenue-just-2-months/)