What Happened to Apple’s Whimsy?

I’m not sure that I would like to see too more of that goofiness, though. It’s not that I hate fun; rather, I think that Apple’s increasingly austere take on industrial design has made them better at shipping products that feel almost invisible. I appreciate that. It reduces the hardware to a tool, but not an appliance, yet I think Apple’s products feel even more approachable than they used to because so much of what they make is entirely straightforward. They don’t need to mask the complexity of the software with a layer of gumdrop plastic; in many ways, the software has become simple enough that the hardware can reflect that.What Happened to Apple’s Whimsy?

Nick Heer at PixelEnvy is becoming one of my favorite bloggers.

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