Man har ju redan tidigare kunnat läsa om Nick Haleys hemmasnickrade reklamfilm för iPod Touch som TBWA/Chiat (eller kanske Apple) tyckte att var så pass bra så de valde att köpa in den.

Här finns en väldigt intressant artikel om musiken som är med i Apples reklamfilmer och hur snabbt deras försäljning stiger. Som exempel finns t.ex. Feist’s 1234.

The Canadian band Feist was quick to realize the benefits of its Apple partnership. … The record (The Reminder) sold decently - 31,000 its first week and 21,000 the next, according to SoundScan. On Sept. 9, when its song “1234″ was paired with Apple’s new iPod video Nano, the band was averaging 6,000 record sales weekly for a grand total of 216,000.

During the next four weeks, as the catchy ad beamed into millions of American living rooms, weekly sales for Feist improved to 14,000 the first week, 19,000 the second, 28,000 the third and 20,000 four weeks into the ad campaign.

“I would contend that anything above 6,000 in those weeks was driven 100 percent by the iPod ad,” said Phil Gallo, a music industry expert and Variety associate editor. “That’s eight grand the first week, then 13,000, 22,000 and 14,000. (In all) nearly 60,000 bonus sales in one month.”

…

And as of last Saturday, “The Reminder” had sold 346,000 total records, 130,000 additional sales since the iPod commercial premiered.